SpeakEasy - Taking the Jargon Our of the Industry SpeakEasy - Taking the Jargon Our of the Industry

Media Platforms & Technology 

Awareness

Refers to the moment a consumer learns about a brand’s product or service. Awareness campaigns enable marketers to get in front of customers with messaging that puts the brand front and center, so it’s noticed. When looking at the marketing funnel, this is the first point of engagement with new consumers along the customer journey. See other stages of the marketing funnel, such as consideration and conversion.