Author: WAV
Film & Broadcast
Quartz
Tungsten-Halogen lights or lighting units. The name is derived from the material which encloses the lighting element. (Lighting)
Media Platforms & Technology
Queries Per Second
Unit of measure for amount of search traffic per second.
Agile Methodology
Quick Design Session
When “simple design” choices have far-reaching consequences, two or more developers meet for a quick design session at a whiteboard.
Media Buying
Quintile
The division of an audience into five equal groups ranging from heaviest to lightest amount of exposure to any medium. Each quintile contains 20% of the total sample.
Project Management
RACI charts
RACI is an acronym used to identify the roles of various people involved in a project. R = the person responsible for a project A = those accountable for the project’s outcome C = team members who must be consulted or involved in the project work I = people who need to be kept informed […]
Film & Broadcast
Rack
A frame carrying film in a processing machine. Ofter used to refer to frame edit alignment in which the projected film remains properly framed on the screen (in rack). (Laboratory)
Film & Broadcast
Rank
A shortened term which refers to a “Rank-Cintel Flying Spot Scanner”. This is a telecine device which transfers a film image into electronic signals which are then recorded on to video tape.
Media Buying
Rate
A charge for advertising media space or time.
Media Buying
Rate Card
A document that communicates the advertising costs, issue dates, program names, closing dates, requirements, cancellation dates for a given publication.
General Advertising
Ratings
Ratings measure a program’s audience. They indicate households or other specified groups, out of the whole audience, that watch or listen to a show. Advertisers use ratings to inform media buying.
Film & Broadcast
Re-recording
The process of mixing all edited music, effects and dialog tracks of a film or video production to mono, stereo, multichannel or whatever audio format is desired for the final print master.
Media Buying
Reach
The total number of individuals or households reached by an advertising campaign at least once during the media buy. An alternate term for CUME Audience.
Media Platforms & Technology
Reach
A critical measurement for upper funnel campaigns, this is the percentage of ads that reached your intended audience. Reach is calculated as total impressions divided by ad frequency. This is often measured as “in-target delivery” and validated through a third-party audience validation vendor. By reaching the desired audience with the optimal frequency, marketers can achieve […]
Digital Media & Advertising
Reach
Percentage of the advertiser’s intended audience exposed to at least one of the advertiser’s display ads.
Out of Home (OOH)
Reach
The approximate percentage of a target audience’s population who notice an advertising message at least once during an OOH campaign.
Social Media Marketing
Reach
A social media metric that shows the number of people who have seen your post. Measure your progress in spreading brand awareness by looking at your social media reach.
Film & Broadcast
Reaction Shot
A shot of a player listening while another player’s voice continues on the sound track. (Production)
Email Marketing
Read or Open Length
A measure of the length of time a person opens the email until they close it.
Media Buying
Readers Per Copy
The number of readers per copy of a newspaper or magazine.
Print Media
Readers Per Copy
Average number of readers for one copy of a newspaper or magazine.
Media Buying
Readership
The number of persons who read a publication or advertisement.