Author: WAV
Media Platforms & Technology
Probabilistic
Relying on probability and statistical analysis to make inferences on a user. While it is less accurate because it includes unknowns, it allows for scale, often taking a known deterministic data seed and leveraging modeling technology to amplify its scale. This term can be applied to data, targeting, and measurement. Its opposite in ad tech […]
Film & Broadcast
Process Shot
A shot that will be composited from two other shots. The background part of this process is called a ‘plate’. (Laboratory)
Agile Methodology
Product Backlog
A product backlog is a list of the new features, changes to existing features, bug fixes, infrastructure changes or other activities that a team may deliver in order to achieve a specific outcome.
Project Management
Product management
Product management is the process by which a product goes from concept to launch. It also encompasses continuing efforts to keep a product relevant on the market after launch.
Project Management
Product manager
Product managers are often referred to as the “CEO of their product.” They take care of devising strategies, planning work, and matching a product to specific customer needs. Usually, this role is found in tech and software companies.
Agile Methodology
Product Owner
The product owner is a role created by the Scrum Framework responsible for making sure the team delivers the desired outcome.
Development Operations (DevOps)
Production
The final stage in a deployment pipeline where the software will be used by the intended audience.
General Advertising
Production Company
A production company handles all elements of preparing and creating a film or radio program, including shooting, recording and editing.
Film & Broadcast
Production Dupe
A duplicate negative prepared in the final form for release printing. (Laboratory)
Film & Broadcast
Production Sound
Recording and/or mixing sound on location during the film or video shoot. Typically this has been recorded to an analog Nagra reel-to-reel machine, though DAT recorders and other digital formats are now making significant inroads.
Social Media Management
Program Management
Managing a collection of responsibilities for a community or community program, which could include budget management, team management, vendor management, contractor management, reporting and P&L ownership.
Digital Media & Advertising
Programmatic Advertising
Programmatic advertising is the process of automating online ad management through artificial intelligence (AI) to automate and expedite the ad buying and selling process.
General Advertising
Programmatic Advertising
Programmatic advertising is automated buying and selling ad inventory, utilizing software to make data-driven decisions. It is touted as efficient and affordable.
Media Platforms & Technology
Programmatic Buying
Automatic process of buying and selling of digital advertisement placements through real-time bidding, supported by real-time bidding technology and several data sources.
Digital Media & Advertising
Programmatic marketing
Programmatic marketing is an advanced marketing strategy that uses automated, real-time bidding to purchase ad inventory and allows you to advertise to specific users in a specific context resulting in hyper-targeted and effective ads.
General Advertising
Programming
Programming is content that is broadcast to audiences, either solely audio (e.g., radio and podcasts) or both audio and visual (in the case of television). Programming can also refer to deciding what content is broadcast when.
Agile Methodology
Project Chartering
A high-level summary of the project’s key success factors displayed on one wall of the team room as a flipchart-sized sheet of paper.
Project Management
Project coordinator
Project coordinators are people who do whatever needs to be done to help a team successfully deliver on a particular project. Where project managers oversee a project as a whole, project coordinators work on the minutiae, such as making sure a team has the tools it needs to succeed.
Project Management
Project management
Project management is a discipline covering the application of processes, expertise, and tools, in order to meet project goals and requirements according to a specific deadline.
Project Management
Project manager
A project manager is a person ensuring that a project is completed within budgets and deadlines. They don’t typically manage a team directly but coordinate work across multiple teams and collaborators.
Film & Broadcast
Projection Leader
A short length of film having standard markings on it, used to enable projectionists to make instant changeovers from one projector to another. (Film Editing)