Author: WAV
General Advertising
Paid Search
Also called search-engine marketing or pay-per-click advertising, paid search results appear at the top of search-engine results pages, appearing similar to organic results.
Digital Media & Advertising
Paid search
The practice of placing ads directly on search engine result pages (SERPs). Paid search ads can appear at the top and bottom of the SERPs and help drive qualified traffic for your business.
Social Media Marketing
Paid Social
Paid social is the practice of displaying sponsored advertising content on third-party social networking platforms with the goal of targeting specific customers. Marketing leaders often use paid social to increase marketing efficiency and capture new subsets of customers.
Agile Methodology
Pair Programming
Pair programming consists of two programmers sharing a single workstation (one screen, keyboard and mouse among the pair).
Development Operations (DevOps)
Pair Programming
A software development practice where two developers work on a feature, rather than one, so that both developers can review each others’ code as it’s being written in order to improve code quality.
Film & Broadcast
PAL (Phase Alternating Line)
The European color television standard that specifies a 25Hz frame rate and 625 lines per frame.
Film & Broadcast
Pan
A horizontal movement of a camera on a fixed axis.
Media Platforms & Technology
Panel Data
Observations or conclusions about consumer behavior derived from a sample which is representative of a larger population. Often panel data is gathered through surveys or interviews. Panel data is less expensive than collecting first-party data, useful for directional information, and particularly suited for reaching broad audiences, like with a brand campaign or a new launch […]
Film & Broadcast
Parallels
Temporary Scaffolding, used as a platform for the camera, lighting, or other rigging. (Grip/Lighting)
Branding
Parent Brand
A brand that acts as an endorsement to one or more sub-brands. Parent brands are typically well-established and trusted by their audience, benefitting the sub-brands beneath it. Example: Coca-Cola, which has hundreds of sub-brands including Dasani, Powerade and Simply Orange.
eCommerce
Partial shipment
Partial shipment is when you send only part of an order to a customer and fulfill the order in multiple deliveries.
Print Media
Pass-along Audience
Readers of magazines or newspapers who did not purchase the publication. Also called Secondary Audience.
Media Buying
Pass-Along Readership
Readers of a publication in addition to the initial buyer. Also called Secondary Audience.
eCommerce
Path length
Google Analytics measures path length to summarize how long, in interactions, it takes visitors to your ecommerce site to become customers.
Film & Broadcast
Pay or Play
A contract provision which commits the production company to compensate a cast or crew member for a project whether or not that project ever goes into production.
Digital Media & Advertising
Pay-per-click (PPC)
A payment method for advertising where advertisers pay each time someone clicks on their ad. PPC ads enable you to control your budget so you only pay when interested leads click on your ads.
eCommerce
Pay-per-click (PPC) marketing
An advertising model in which the business pays only when someone clicks an ad and is directed to the retail website.
eCommerce
Payment Card Industry (PCI) compliance
PCI is a set of requirements to ensure you protect your customers’ credit card information when stored, processed, or transmitted.
eCommerce
Payment service provider
An ecommerce service that lets online stores accept and process multiple payment methods, such as credit cards, direct debits, bank transfers, and real-time online banking.
Finance
Payroll
Payroll is the account that shows payments to employee salaries, wages, bonuses, and deductions. Often this will appear on the Balance Sheet as a Liability that the company owes if there is accrued vacation pay or any unpaid wages.
Print Media
PBW, P4C
Abbreviations for Page Black & White and Page Four Color.