Author: WAV
Social Media Marketing
Original Content
Fresh, creative writing and imagery constitutes an original content. Content creators produce original content to build a platform that boosts brand reputation and credibility as subject-matter experts and thought leaders.
General Advertising
Original Programming
Original programming is content that is created for the network or streaming service that is airing it, rather than content produced for one network or studio and then licensed to be shown again on another.
General Advertising
OTT
OTT, over-the-top, is media streamed via the Internet without needing a cable TV subscription, for example. OTT services take three forms: free and ad-supported, subscription-based and transactional.
Out of Home (OOH)
Out of Home Media (OOH)
All media formats specifically intended to reach consumers outside the home.
General Advertising
Out-of-Home
Out-of-home advertising, also called outdoor advertising, is designed to reach consumers when they are not in their homes. Examples include billboards, bus shelters and traditional store signage.
Film & Broadcast
Out-Take
A take of a scene which is not used for printing or for the final assembly of a film.
General Advertising
Outdoor
Outdoor advertising, also called out-of-home advertising, is designed to reach consumers when they are not in their homes. Examples include billboards, bus shelters and traditional store signage.
Film & Broadcast
Outgoing Scene
The first scene of a dissolve or wipe effect which changes into the second, or incoming scene.
eCommerce
Outsource
The use of third-party vendors to support business needs to reduce overhead costs.
Media Buying
Over The Top (OTT)
Video content that is delivered to a user via the internet rather than a traditional cable subscription.
Finance
Overhead
Overhead are those Expenses that relate to running the business. They do not include Expenses that make the product or deliver the service. For example, Overhead often includes Rent, and Executive Salaries.
Film & Broadcast
Overlapping and Matching Action
Repeating part of the action in one shot at the beginning of the next shot, or covering the action with two or more cameras, then matching the overlaps on the editing table for the purpose of making a smooth cut on action. (Film Editing)
Web3
P2P- Peer-to-Peer
a distributed network of two or more computers which interact directly without a central server or entity.
Film & Broadcast
Packaging
A combination of several creative elements such as a script, actor/s, and director which is used to attract interest in a production for the purposes of obtaining financing or distribution.
General Advertising
Packaging Design
Packaging design is the creation of a product’s container, including the shape of the package and the text and graphics on it, to appeal to current and prospective purchasers.
Website Development
Page speed
A measurement of the length of time it takes to load all the content on a specific web page.
Website Development
Page template
A unique page layout for page(s) of a website. On average, a website has 8-10 page templates. For example, the homepage and contact page of a website look different and contain different elements, therefore they are two different page templates.
Media Buying
Page Unit
An ad measurement system used in magazine advertisements and some tabloids. Designated measurements often include full page, half page, one-third page, one-sixth page, etc. These are also called modular units.
Media Buying
Page View
The total number of times a page on a website is visited during a set period of time.
Media Buying
Paid Circulation
The number of printed copies that are purchased by readers in a given time period.
Website Development
Paid Inclusion
paying a search engine a fee to include your website in their search results.