Author: WAV
Film & Broadcast
Associational Editing
The juxtaposition of shots in order to present contrast, comparisons or ideas. (Film Editing)
Film & Broadcast
Asynchronous Sound
Sound which is indigenous to the action but not precisely synchronized with the action.
Web3
ATH- All Time High
the highest price an asset has ever had.
Web3
ATL- All Time Low
the lowest price an asset has ever had.
Film & Broadcast
Atmosphere
Extras who are staged and photographed to portray normal human traffic needed to add detail in various script situations. (Production)
Film & Broadcast
Attenuate
To reduce a signal’s strength.
Media Platforms & Technology
Attribution
The identification of a set of user actions (“events” or “touchpoints”) that contribute to a desired outcome (“conversion”) and the assignment of value to each of these actions. Attribution reflects the touchpoints along the customer journey that may have impacted purchase and is correlative rather than causal. It answers the question: “What touchpoints were associated […]
eCommerce
Attribution model
In Google Analytics, you want to find out which channels—direct, organic search, referral, email, paid search, other advertising, social, and display—account for your sales. Here are seven common attribution models: Last interaction model: The last channel that the customer interacted with before buying receives 100% of the credit for the conversion. Last nondirect click model: […]
Media Platforms & Technology
Auction (First-Price vs. Second-Price)
In a first-price auction, the highest bidder determines the impression price. In a second-price auction, the second-highest bidder determines the price of an impression.
Film & Broadcast
Audible Spectrum
When wave motion in the atmosphere has a frequency that lies between 20 and 15,000 Hz it produces a sound which is apparent to the average human. (Acoustics)
Media Platforms & Technology
Audience
A specific group of consumers who are most likely to want a product or service, based on their age, gender, income, geolocation, interests, purchase intention, or other factors. Advertisers seek out the audiences most likely to be receptive to an ad campaign.
Digital Media & Advertising
Audience
Your audience is the people you are trying to reach with your ads. You can define your audience based on demographics, socioeconomic status, and more characteristics.
Digital Media & Advertising
Audience targeting
The act of separating your consumer base into groups based on similarities in the users so you can customize ads for these specific groups.
TV and Radio Media Buying
Audience Turnover
A radio station’s cumulative audience compared to the average quarter hour audience. Turnover equals cume persons divided by the Average Quarter Hour Audience. Generally, it is the number of times new listeners replace an audience within a daypart.
Media Platforms & Technology
Audience Validation
Brand metrics report on desired audience composition and reach. Confirms your marketing budget reached your target audience by comparing campaign exposure to the demographics of the audience reached. The latter can be measured either through third party or panel data.
General Advertising
Augmented Reality (AR)
Augmented reality, or AR, combines computer-generated images with a user’s current environment. Whereas virtual reality (VR) provides a simulated environment for a user to interact with, AR provides additional elements to the user’s real world.
eCommerce
Authorization
The process when your customer’s credit card issuer gives permission and allows a payment transaction to proceed.
Film & Broadcast
Automatic Slating
A camera attachment which records the film shot and take numbers and a visible sync mark which corresponds to a tone fed to an audio recorder.
General Advertising
Automation
Automation is using technology to program and monitor advertising decisions via data and patterns.
Development Operations (DevOps)
Autonomy
The ability to make changes with the resources currently available, without the need to defer to something or someone higher up in the hierarchy.
TV and Radio Media Buying
Avails
Avails refer to the availability of unsold units of time available for broadcasters and radio stations to sell to marketers.