Author: WAV
Film & Broadcast
Noise
In audio systems, noise is the electrical interference or other unwanted sound introduced into the system (i.e. hiss, hum, rumble, crosstalk, etc). (Sound)
Web3
Non-fungible
unique; not interchangeable.
Media Platforms & Technology
Non-PII (Non-Personally Identifiable Information)
Information tied to a user that doesn’t reveal any sensitive information such as home address, name, or credit card number.
Film & Broadcast
Notch
A recess on the edge of a piece of film which automatically triggers a mechanism effecting some modification of the duplication process, commonly a change of exposure light intensity. (Film Editing)
Film & Broadcast
NTSC
National Television Standards Committee. The organization that sets the American broadcast and videotape format standards for the FCC. Color television is currently set at 525 lines per frame, 29.97 frames per second.
Film & Broadcast
Obie
An eyelight mounted on the camera. (Lighting)
Film & Broadcast
Octave
The interval between two sounds having a basic frequency ratio of 2 to 1. (Sound)
Out of Home (OOH)
Off-Premise Sign
A sign that advertises products or services that are not sold, produced, manufactured or furnished on the property where the sign is located. An OOH display is an off-premise sign.
Film & Broadcast
Off-Scale
Outside the range of the standard light values of a printer. (Laboratory)
Film & Broadcast
Offline
The videotape editing process whereby the final edit list is compiled, usually in a more inexpensive edit room, in preparation for the on-line edit. (Video)
Media Platforms & Technology
Offline Sales Measurement
Also known as offline-to-online purchase measurement, this links online advertising to offline sales by measuring the lift in purchase from those exposed to a digital ad. Vendors such as Nielsen Catalina Solutions, Oracle, IRI, and Kantar Group collect offline purchase data (point-of-sales [POS], coupon, loyalty card, and panel data) and leverage their robust database technology […]
Project Management
OKR
OKR stands for Objectives and Key Results. Each OKR is composed of an objective, supported by a number of metrics (often three) to measure the objective’s success. For instance, an objective could be “Generate massive pre-launch buzz around Product X” while key results would be “500 waiting list sign-ups ahead of launch” or “200% increase […]
General Advertising
Omnichannel Marketing
Omnichannel marketing seeks to provide a consistent experience for customers across all channels, to include physical stores, phone calls and internet interactions.
Finance
On Credit/On Account
A purchase that happens On Credit or On Account is a purchase that will be paid at a future time, but the buyer gets to enjoy the benefit of that purchase immediately. “Bartender, put it on my tab…”
Social Media Management
On-Boarding
The process of bringing a new member up to speed in the community space. Community members, new community management employees and high-level executives all require on-boarding to help them maximize community value and functionality. Often happens in conjunction with New Member Welcoming, but is not the same.
Branding
On-Brand
The perception that a brand asset is consistent with how an audience expects a company to look, act or feel. A company that is consistently on-brand builds lasting, loyal relationships with its customers.
Out of Home (OOH)
On-Premise Sign
A sign that advertises products or services that are sold, produced, manufactured or furnished on the property where the sign is located.
Film & Broadcast
One-Light Print
A print made with a single printer light setting for all shots in the film being printed. A common method to produce a ‘daily’ color print. (Laboratory)
Development Operations (DevOps)
One-Stop Shop / Out-of-the-Box Tools
Tools that provide a set of functionalities that works immediately after installation with hardly any configuration or modification needs. When applied to the software delivery, a one-stop shop solution allows quick setup of a deployment pipeline.
Film & Broadcast
Online
The videotape editing process that creates the final video edit master, including effects, from the offline edit list. (Video)
General Advertising
Online Advertising
Online advertising utilizes websites, mobile apps and smart TVs, for example, as platforms for ads. Ads can take the form of banners, sponsored content, paid search results, social media and email, among others.