Author: WAV

eCommerce

Mobile commerce (m-commerce)

The use of wireless electronic mobile devices such as cellphones, smartphones, and tablets to buy and sell products and services online.

Media Buying

Mobile Delivery

Digital ads that are served while a user is engaging an app on their mobile device or visiting a website via an internet browser on their mobile device.

General Advertising

Mobile Gaming

Mobile gaming is playing video games on mobile devices, such as smartphones, tablets or smartwatches. They can be done solo or with multiple players. Some mobile gaming involves augmented reality, like Pokemon Go.

General Advertising

Mobile World Congress

Mobile World Congress, abbreviated MWC, hosts large exhibitions across the world focusing on mobile technology: operators, manufacturers, technology providers and vendors.

Agile Methodology

Mock Objects

Mock Objects (commonly used in the context of crafting automated unit tests) consist of instantiating a test-specific version of a software component.

Media Platforms & Technology

Model

An audience profile based on observed activity, created to understand your audience, set objectives, and facilitate achievement of those objectives. Models are different, depending on what you are training them to achieve. For example, a model could be created based on purchasing activity from your website, helping you to reach an audience exhibiting similar behaviors; […]

Website Development

Model View Controller

MVC or Model View Controller is a popular architecture type used by many frameworks. In the MVC model, the application is divided into three main components – the model, the view, and the controller. Each component handles specific functions. It makes the complex application development processes simple and manageable.

Development Operations (DevOps)

Model-Based Testing

A software testing technique in which the test cases are derived from a model that describes the functional aspects of the System Under Test (SUT). Visual models can be used to represent the desired behavior of a SUT, or to represent testing strategies and a test environment. From that model manual tests, test data, and […]

Website Development

Model-View-ViewModel (MVVM)

The MVVM model allows for clean and organized structuring of codes according to design patterns. Here, the data presentation logic is separated from the core business logic part. The different code layers of MVVM are model, view, and ViewModel.

Social Media Management

Moderator

A person who moderates an Internet forum or online community discussion. Sometimes the Community Manager herself fulfills this role. Often times Community Managers/Community networks function with the assistance of volunteer moderators. These moderators could be considered champions/advocates. Examples of this work: Reddit is supported by teams of unpaid moderators who have a stake in the […]

General Advertising

Monetization

Monetization is utilizing existing website traffic or app users to produce revenue, often via ads or affiliate links. Influencers monetize their social media profiles and followings, for example.

Branding

Monogram

A typographic logo that visualizes a company’s initialism and can be used in lieu of a formal logo to represent the company. It is commonly used by fashion brands such as Chanel or Louis Vuitton.

Film & Broadcast

Montage

The assembly of shots and the portrayal of action or ideas through the use of many short shots. (Film Editing)

Media Platforms & Technology

Monthly Uniques

The number of original visits to a website by a given cookie or browser throughout the month, regardless of how often they visit.

Film & Broadcast

MOS

Silent filming. Traditionally explained as Motion Omit Sound.

Film & Broadcast

Motivated Lighting

A lighting style in which the light sources imitate existing sources, such as lamps or windows. (Lighting)

Film & Broadcast

Moviola

A trade name for an upright film editing machine.

Media Platforms & Technology

Multi-Touch Attribution

The analytic technique that assigns multiple partners credit for a conversion based on a consumer’s exposure to an ad prior to the conversion.

Film & Broadcast

Multichannel

In film, used to refer to a final mix that includes more than stereo information (i.e., LCRS or six-channel surround formats).

General Advertising

Multichannel Network (MCN)

Multichannel networks, or MCNs, are third-party service providers that connect with many YouTube channels to aid their audience metrics, programming, monetization and other services for fees.

General Advertising

Multicultural Marketing

Multicultural marketing uses languages and traditions of various cultures within a region to communicate and advertise.