Author: WAV
Finance
Liquidity
A term referencing how quickly something can be converted into cash. For example, stocks are more liquid than a house since you can sell stocks (turning it into cash) more quickly than real estate.
Web3
Liquidity
a measure of how easily an asset can be bought, sold, or traded in a given market or on an exchange.
Web3
Liquidity Pool
a collection of user-provided funds locked into a smart contract to facilitate trading on a DeFi platform. On decentralized exchanges and lending protocols liquidity must be provided by the users, as there is no central bank or figure to do so.
Email Marketing
List Segmentation
Selecting a target audience or group of individuals for whom your email message is relevant. A segmented list means a more targeted and relevant email campaign, thus a higher response rate and less unsubscribes and spam reports.
Social Media Marketing
Listicle
A list-based article that is popular on social media because of its quick, easy-to-digest format. Work on listicles for easier content consumption and higher conversions.
eCommerce
Listing fee
A fee that some online auction websites charge sellers to list products or services.
Social Media Marketing
Live Streaming
Delivering real-time content via social media is called live streaming. Go live on social media platforms to interact directly with your audience.
Media Buying
Local Display
A newspaper or broadcast station’s owned and operated website.
Out of Home (OOH)
Location List
A listing of all locations and displays included in a specific OOH program.
General Advertising
Location-Based Marketing
Location-based marketing, also called geomarketing, uses a device’s location to serve relevant ads. Users often need to opt in: For example, users enable location identification in a business’s app.
Branding
Logo
A brand’s most important and recognizable visual signifier. Composed of text (brand signature) and image (brand symbol), the logo serves as a company’s flag. The terms logo and trademark are used synonymously. Example: Nike’s swoosh.
General Advertising
Long-Form Video
Long-form video is video content that runs more than 10 minutes. Long-form video allows creators to put more emphasis on storytelling than short-form video.
Media Platforms & Technology
Look-Alike Modeling
A process that uses machine learning to identify audiences who look and act very similarly to a known audience. Look-alike models are often used to create scale and find more people who will take a desired action.
Media Platforms & Technology
Lookback Window
The time between a conversion event and a prior engagement event, such as an ad click or view.
Film & Broadcast
Looping
A continuous sound track that runs repeatedly in playback as a guide for re recording. (Post Production)
Film & Broadcast
Low Contrast Original
An original reversal film which is designed to yield prints having good projection contrast.
Corporate
Low-Hanging Fruit
Why work hard and climb to the top, just grab the low stuff. Kidding aside, it means sometimes small wins go a long way to build moral and team confidence, especially in a project based culture, so yeah – that feature is low-hanging fruit, so let’s do that first.
Film & Broadcast
Lowboy
A heavy duty rolling stand, usually with a combo head, but without the height of a ‘highboy’. (Grip/Lighting)
Film & Broadcast
Lowkey
A high contrast lighting style with lost of shadows and large areas of darkness. (Lighting)
Film & Broadcast
Lowpass Filter
A filter that attenuates frequencies above a specified frequency and allows those below that point to pass.
Social Media Management
Lurker
An engagement profile. A member who only views content.