Author: WAV
Film & Broadcast
Juicer
An electrician.
Film & Broadcast
Jump-Cut
An editorial device where the action is noticeably advanced in time, either accidentally or for the purpose of creating an effect on the viewer. (Film Editing)
Film & Broadcast
Junior
A 2K fresnel light unit. It may also mean any 1 1/8 inch spud or mounting pin or any 1 1/8 inch female receiver. (Grip)
Out of Home (OOH)
Junior Poster
A standardized poster format, typically measuring 6’ x 12’; formally known as an 8 Sheet.
Film & Broadcast
K
Kelvin, the unit of measurement used for absolute temperatures and color temperatures.
Agile Methodology
Kanban
The Kanban Method is a means to design, manage and improve flow for knowledge work and allows teams to start where they are to drive evolutionary change.
Project Management
Kanban
Kanban is a very visual project management methodology in which tasks and projects are organized on a board. The board is broken into sections representing your workflow — a typical breakdown is “To-Do,” “Doing,” and “Done” — and tasks move through each of these categories throughout a project. Kanban gives team members a quick, digestible […]
Agile Methodology
Kanban Board
A Kanban Board is a visual workflow tool consisting of multiple columns. Each column represents a different stage in the workflow process.
Film & Broadcast
KEM
A brand name for a common ‘flatbed’ film editing machine. (Film Editing)
Web3
Key
See public key, private key
Media Buying
Key
A code placed in an advertisement to facilitate tracking data.
Film & Broadcast
Key Grip
The chief grip who works directly with the gaffer in creating shadow effects for set lighting and who supervises camera cranes, dollies and other platforms or supporting structures according to the requirements of the director of photography. (Production)
Film & Broadcast
Key Light
The main light on a subject. (Lighting)
Film & Broadcast
Key Numbers
Numbers placed on the edge of the film stock by the manufacturer as a unique identification point (35mm – every 16 frames: 16mm – every 20 frames). (Film Editing)
Digital Media & Advertising
Key performance indicator (KPI)
The metric or metrics you want to use to measure the success of a campaign. You choose KPIs based on the ultimate goals of the campaign.
Social Media Marketing
Key performance indicator (KPI)
The most vital metric to track and check if you are meeting your social strategy objective, KPIs are critical to measuring campaign performance. Define your KPIs efficiently for better analytics and reporting.
Digital Media & Advertising
Keyword research
The process of using data to determine what keywords users search when trying to find your business. Keyword research helps you identify the right terms to target your ads and reach the right people.
eCommerce
Keyword stuffing
Keyword stuffing is an SEO technique that overloads a webpage with as many keywords as possible, often without context, to manipulate a site’s search engine ranking. This is typically much less effective in generating revenue than to focus on writing for your audience. Learn how to grow your site traffic organically in this guide.
Digital Media & Advertising
Keyword:
A word or phrase relevant to a topic that advertisers choose to target to reach people who are likely to search those terms. If a user searches a keyword, ads targeting those keywords will appear in search results.
Film & Broadcast
Kick
An object with a shine or reflection on it from another object. (Grip/Lighting)
Film & Broadcast
Kiss
A light that gently brushes a subject. (Lighting)