Author: WAV
Development Operations (DevOps)
Integration Testing
Testing that occurs after unit testing, but before validation testing, where individual software components are combined and tested as a single group to ensure they work as a whole.
General Advertising
Interactive Advertising Bureau (IAB)
The Interactive Advertising Bureau, or IAB, is an advertising business organization that conducts research, publishes best practices and offers education for its member companies. IAB focuses on digital advertising and marketing.
Film & Broadcast
Intercutting
An editing method whereby related shots are inserted into a series of other shots for the purpose of contrast or for some other effect. (Film Editing)
Finance
Interest
Interest is the amount paid on a loan or line of credit that exceeds the repayment of the principal balance.
Film & Broadcast
Interlock
A term that generically refers to two or more machines running in sychronization; often shortened to “locked.”
Film & Broadcast
Interlock Projector
A projector used to reproduce the picture while synchronized sound is played back on an accompanying machine or other linked sound device. (Film Editing)
Film & Broadcast
Intermediates
A general term for color masters or duplicates.
Film & Broadcast
Intermodulation Distortion
An amplitude change in which sum and difference tones (harmonics) are present in the recorded signal. (Acoustics)
Social Media Management
Internal Community
A community that exists within an organization, generally comprised of employees, alumni, stakeholders, etc.
Digital Media & Advertising
Internal Links
Internal links go from one page on a website to another page on the same website. These links help guide people to relevant pages.
Film & Broadcast
Internegative
A color negative duplicate made from a color positive. Internegatives are used for release printing in order to protect the original negative from damage.
Media Buying
Internet Radio
Audio streamed over a network rather than received as a signal from a particular physical location.
Film & Broadcast
Interpositive
Any positive duplicate of a film which is used for further printing.
Media Buying
Interstitial
A type of digital advertisement that is displayed between two pages of content.
General Advertising
Interstitial Ad
Interstitial ads appear during navigation from one webpage to another, after leaving Page 1 but before Page 2 loads, during transitions or between activities in an app or other digital content. Interstitial ads can appear in the same browsing window or in its own.
Social Media Management
Intrinsic Motivators
Motivation that comes from inside an individual rather than from any outside rewards. These motivations come from the pleasure one gets from the task itself or from the sense of satisfaction in completing/working on a task. (Ex: Sense of pride/ownership).
Finance
Inventory
Inventory is the term used to classify the assets that a company has purchased to sell to its customers that remain unsold. As these items are sold to customers, the inventory account will lower.
eCommerce
Inventory
Inventory is a retailer’s or ecommerce store’s products on hand, waiting to be sold.
Agile Methodology
INVEST
The acronym INVEST stands for a set of criteria used to assess the quality of a user story. If the story fails to meet one of these criteria, the team may want to reword it.
Film & Broadcast
Invisible Cut
A cut made during the movement of a performer which is achieved by overlapping the action or by using two cameras, then matching the action during editing. (Film Editing)
Media Platforms & Technology
IP Address
The identifying number that is tied to a person’s home internet connection.