Author: WAV
Film & Broadcast
Establishing Shot
Usually a long shot at the beginning of a scene which is intended to inform the audience about a changed locale or time for the scene which follows. (Production)
Agile Methodology
Estimation
In software development, an “estimate” is the evaluation of the effort necessary to carry out a given development task; this is most often expressed in terms of duration.
Web3
Ethereum
a public blockchain serving as the foundation for decentralized applications. Ethereum is a turing complete language, allowing for users to write and deploy complex, self-executing smart contracts which live on the blockchain.
Development Operations (DevOps)
Event-Driven Architecture
A software architecture pattern where events or messages are produced by the system, and the system is built to react, consume, and detect other events.
eCommerce
Event-triggered email
Event-triggered emails are sent to subscribers based on specific events, such as a special offer tied to a subscriber’s birthday or wedding anniversary. Also known as transactional or automated emails. CM Commerce sends event-triggered emails with zero effort for any Shopify, WooCommerce, BigCommerce, or PrestaShop stores.
Social Media Marketing
Evergreen
Ideal for reposting and repurposing, evergreen content does not carry timeline-based relevance. Identify and repurpose relevant content to increase engagement.
WordPress CMS
Excerpt
An Excerpt is a short blurb to describe your post (or page). It’s typically used on your main blog page where a list of all your recent posts are displayed and gives readers a hint as to what your posts are about. By default WordPress will automatically use the first 55 words of your post […]
Film & Broadcast
Exciter Lamp
An incandescent lamp used to supply nonvarying luminous energy to a photoresponsive cell. Used in film projectors to illuminate the optical sound track.
Media Buying
Exclusivity
An agreement between a media and an advertiser. The media agrees to run no advertising by competitors for a given client. This is often granted at a premium price.
Social Media Management
Executive Coaching
The practice of supporting an executive’s involvement in and understanding of a community. Executive Engagement skills include the ability to understand executive context and needs, speak the language of executives and identify how to assist executives in a way they can absorb.
Finance
Expense (Cost)
An Expense is any cost incurred by the business.
General Advertising
Experiential Marketing
Experiential marketing is a strategy that relies on hands-on customer involvement with a brand and potentially engages all five senses and sparks emotions that form lasting memories. The goal is to build customer loyalty and create direct connections with consumers. In an ideal experiential marketing effort, consumers would encounter a brand experience, post about it […]
Development Operations (DevOps)
Exploratory Testing
A manual testing strategy where human testers have the freedom to test areas where they suspect issues could arise that automated testing won’t catch.
Agile Methodology
Exploratory Testing
Exploratory testing is, more than strictly speaking a “practice,” a style or approach to testing software which is often contrasted to “scripted testing.”
Out of Home (OOH)
Exposure
As derived from TAB’s visibility research, a physiological or behavioral measure of actual eye contact with an OOH media unit and its advertising. TAB OOH Ratings are derived from the adjustment of circulation or passing to those who notice the advertising.
Out of Home (OOH)
Extension
An area of copy made as a cut out that falls outside the basic restraints of a bulletin or poster.
Social Media Management
External Community
Community existing outside of an organization, typically a community of practice, a support community, a customer community or a community of interest.
Agile Methodology
Extreme Programming
Extreme Programming (XP) is an agile software development framework that aims to produce higher quality software, and higher quality of life for the development team. XP is the most specific of the agile frameworks regarding appropriate engineering practices for software development.
Social Media Management
Extrinsic Motivators
Extrinsic motivators encourage a person to do something for the purpose of obtaining an external reward or outcome. (Ex: Amazon gift card).
Out of Home (OOH)
Face
The surface area on an OOH unit where advertising copy is displayed. A structure may have more than one face.
General Advertising
Facial Recognition
Facial recognition is software that measures and maps individuals’ faces to create templates for comparison. For example, Facebook uses facial recognition in suggesting whom to tag in photos.