Author: WAV
Film & Broadcast
Dupe
A copy of a negative. Short for duplicate negative.
Film & Broadcast
Dutch Angle
This is the process where a camera is angled so that the horizontal frame line is not parallel to the horizon. (Production)
Film & Broadcast
Duvetyne
A heavy black cloth, treated with fire proofing material, which is used for blacking out windows, making teasers, hiding cables, and hundreds of other uses. (Grip)
Out of Home (OOH)
Dwell Time
The interval of time when a consumer is in close proximity to an OOH ad.
Digital Media & Advertising
Dynamic ads:
A type of ad personalized based on the person who sees it. These ads are used to improve ad performance because they’re tailored to the viewer.
Media Platforms & Technology
Dynamic CPM (dCPM)
A transparent pricing model in which every impression is a unique price that changes based on the value of the impression.
Media Platforms & Technology
Dynamic Creative Optimization (DCO)
Ad creatives that are dynamically served to make each ad more relevant, but on a massive scale. The most common approach is Dynamic Retargeting, where ads can display products a user browsed or added to their shopping cart. Dynamic ads can also recommend similar products or best-selling items based on user browsing or similar offers […]
Film & Broadcast
Dynamic Distortion
Alteration of volume range of a sound when it is transmitted. (Acoustics)
Film & Broadcast
Dynamic Range
The difference in decibels between the loudest and quietest portions of audio. (Sound)
Media Buying
E-Tearsheet
An electronic tear sheet – an electronic image of a newspaper page used to prove proof of publication.
Film & Broadcast
Ear
To put a flag up on the side of a lighting unit to block light. Better known as a ‘sider’. (Grip/Lighting)
Website Development
Easter Egg
noun a hard-boiled egg that is dyed and often decorated as part of the Easter celebration. an unexpected or undocumented feature in a piece of computer software or on a DVD, included as a joke or a bonus. :egg:
Media Buying
Eblast
A promotional email sent to targeted opt-in users where the client owns the entire message and appears as the sender.
Social Media Marketing
Ebook
An electronic book that can be read online in a PDF format is called ebook. It is an excellent digital marketing tool to generate leads and build credibility.
Film & Broadcast
EBU
European Broadcast Union. This generally identifies a 25 FPS time code standard.
Film & Broadcast
Echo
A sound wave that has been reflected and returned with sufficient magnitude and delay to be perceived as a wave distinct from that which was initially transmitted.
General Advertising
Ecommerce
Ecommerce is buying and selling products and services on the internet, with exchange of payment and data to complete the transactions.
Digital Media & Advertising
Ecommerce Digital Advertising:
Ecommerce digital advertising is a strategy that focuses on promoting your website and products through digital channels. These channels allow you to track data and make decisions based on that information.
Film & Broadcast
Edge Numbers
Coded numbers printed along the edged of a strip of film for identification purposes.
Film & Broadcast
Edge track
A standard position for the placement of the audio on a single perforation magnetic film.
Film & Broadcast
Edison Plug
An ordinary household plug with two flat blades and a ground pin. (Lighting)