Author: WAV
Digital Media & Advertising
Domain:
The name of a website that appears in the search bar when you click on a website. Some examples include Target.com or Walmart.com.
Media Buying
Doorcrasher
An advertisement designed to promote a heavy volume of response/foot traffic for a special event or short-term sale.
Film & Broadcast
Doorway Dolly
A plywood dolly with four soft tires which is narrow enough to fit through a doorway. It is used to carry a camera on a tripod or for transporting other heavy items. (Grip)
Film & Broadcast
Dots
Small nets and flags used to control light. (Grip/Lighting)
Media Buying
Dots Per Inch (dpi)
The number of electronic dots per inch that a printer can print affecting resolution. The higher the dpi, the higher the resolution.
Email Marketing
Double Opt
The recommended method of building an email list, it requires subscribers to confirm their opt in by clicking a link in a confirmation email or responding to the confirmation email in some other way.
Media Buying
Double Truck
A large newspaper ad measurement that uses two facing full pages, including the gutter or fold. The entire ad is treated as one unit and is traditionally the center spread of the section.
Print Media
Double Truck
A newspaper ad unit that uses two facing full pages, including the gutter or fold.
Film & Broadcast
Double-System Sound
Sound and picture on separate transports. This refers to the normal methodology of recording the picture on a camera while recording sound of a separate magnetic tape recorder. (Film)
Film & Broadcast
Drift
Flutter which occurs at random rates. (Acoustics)
General Advertising
Drone
A drone, an unmanned aerial vehicle, can be used to record visual information that previously required a plane or crane, transmit the information quickly or even display ads via a trailing banner or emitted images.
Film & Broadcast
Drop Frame
American system of time code generation that adjusts the generated data every minute to compensate for the spread of the NTSC television system running at 29.97 frames per second.
Film & Broadcast
Drop Out
Loss of a portion of a signal, usually due to a loss of a tape’s oxide coating or due to dirt or grease covering a portion of a tape.
eCommerce
Drop shipping
Drop shipping is the process of an online store working with wholesale suppliers for the delivery of products by passing them shipping information about each customer order.
Film & Broadcast
Drop-In
The process of inserting recorded audio by playing up to a chosen point and switching from playback to record mode. (Video/Audio)
Film & Broadcast
DTS
This is a film sound system which utilizes a CD-ROM disc which is sychronized to film by means of timecode which is optically encoded into the exhibition film print. (Sound)
Film & Broadcast
Dub
To make a taped copy of any progam source record, CD, tape. Also, the copy itself. Sometimes used to refer to the ADR process. (Audio/Video)
Film & Broadcast
Dub Stage
Term generally used in California but to refer to the room where the final audio mix is made for a program or film. It might also be known as a mix stage.
Film & Broadcast
Dubber
A high quality sound reproducer which is mixed with outputs from other dubbers that are generally loaded with sprocketed magnetic film. (Post Production)
Film & Broadcast
Dubbing
An actor’s voice synchronization with lip movements which are not the originally recorded sound. This is used to replace unusable dialogue or recordings, and also used to prepare foreign films for new markets. (Post Production)
General Advertising
Duopoly
A duopoly is when two sellers dominate a market. Facebook-Google is often cited as the digital advertising duopoly.