Author: WAV
Social Media Management
Champion
AKA: Advocate or Ambassador. Champion refers to a member who participates in formal leadership programs inside a community. Often these programs are called “Advocacy Programs”. Champions are responsible for providing value to their networks in the form of thought leadership, program facilitation, and/or content. Champions often focus on a specific topic, industry, or member region.
Film & Broadcast
Changeover Cue
A mark at the end of a release print reel to indicate the moment at which to switch over to the next reel on the second projector. (Film)
Digital Media & Advertising
Channel
An outlet used to distribute ads to an audience. Examples of distribution channels in marketing can range from radio to pay-per-click (PPC) advertising to social media advertising.
eCommerce
Chargeback
A reversal of a completed credit card transaction—typically because a customer disputes a charge and the merchant’s bank refunds the value of the transaction.
Out of Home (OOH)
Charting
The process of selecting and scheduling individual unit locations to maximize OOH advertising objectives.
Social Media Marketing
Chatbot
An Artificial Intelligence (AI) based messaging application that stimulates conversations with the page visitor. Integrate chatbots in your Facebook Messenger, WhatsApp, Twitter, Instagram, and LinkedIn for higher conversion rates.
General Advertising
Chatbot
A chatbot is a program that uses artificial intelligence to simulate human conversation, typically via instant messaging systems on the internet.
Social Media Marketing
Check-in
It is a way of locating or tagging a social media post to indicate the user location or the place of content creation. Leverage check-in features in social networks such as Facebook and Instagram to understand consumer hangout spots and spending behavior.
Print Media
Checkerboard
Magazine advertising that uses diagonal quarter or half page ads alternating with editorial.
Film & Broadcast
Checkerboard Cutting
A technique of splicing A/B rolls in order to eliminate the image of the film splice from the duplicates or to allow for rapid readjustments of optical printer settings from shot to shot. (Film Editing)
Print Media
Checking Copy
A copy of a publication sent to the advertiser and the agency as proof the ad ran as ordered.
Media Buying
Checking Copy
A copy of a printed page sent to the advertiser and the agency as proof the ad ran as ordered (see tearsheet).
Film & Broadcast
Cinch Marks
These are marks which may result if the center of a roll of film is rigidly held while the outside end is moved. (Film Editing)
Film & Broadcast
Cinemascope
A trade name for a system of anamorphic widescreen projection.(Cinematography)
Film & Broadcast
Cinex Strip
A short test print in which each frame has been printed at a different exposure level. (Film/Laboratory)
Corporate
Circle back
We have absolutely no idea how to address this issue at the moment- so let’s circle back on that
Media Buying
Circulation
The total average number of distributed copies of a publication during a specified standard time (day, week or month).
Print Media
Circulation
The total number of distributed copies of a publication at a specified time. Also, in broadcast, the total number of households within the station’s coverage area. In outdoor, the number of people passing the billboards who have an opportunity to see the advertising.
Out of Home (OOH)
Circulation
A measurement of traffic volume in a market. Circulation only estimates the number of people with an opportunity to see an out of home display and, therefore, is no longer a credible measure of an OOH audience and is out of step with other media metrics.
Media Buying
City Zone Circulation
The targeted number of newspapers distributed within a specifi ed city area, not outlying areas.
Media Buying
Classified Advertising
Advertising arranged according to categories featuring items offered for sale at a set price for a set period of time. The ad is generally in small print.