Author: WAV

Media Buying

Bleed

Printing that extends to the trimmed edge of a printed page.

Film & Broadcast

Blip Tone

A sync pop. This is usually done by placing a piece of ‘toned’ tape on a particular frame of film to establish a ‘synch’ point. (Film Editing)

Web3

Block

a batch of transactions written to the blockchain. Every block contains information about the previous block, thus, chaining them together.

WordPress CMS

Block and Block Templates

Blocks are content building elements you can add via a content or page builder (such as Gutenberg or Elementor). These can include basic text and images, or be more specific like ecommerce store product carousels or a custom donation form. If you’re using a builder there will be basic blocks included, however often times you […]

Web3

Block Explorer

a tool for browsing information on a blockchain, such as transactions, wallet addresses, market caps, and hash rates.

TV and Radio Media Buying

Block Programming

A series of programs with a specific demographic appeal. Placing ads in this programming is perfect for advertising messages that all target the same audience.

General Advertising

Blockchain

Blockchain is technology that allows for a distributed and continually updated record of transactions. Blockchain has no single point of failure and cannot be controlled by any one entity. Bitcoin, for example, relies on blockchain.

Web3

Blockchain

a publicly-accessible digital ledger used to store and transfer information without the need for a central authority. Blockchains are the core technology on which cryptocurrency protocols like Bitcoin and Ethereum are built.

Film & Broadcast

Blocking

Plotting actor, camera and microphone placement and movement in a production or scene. (Production)

Media Platforms & Technology

Blocklist

A list of websites where an advertiser determines their creative is not allowed to appear, due to the fraudulent or inappropriate nature of the content which could harm their brand reputation.

Social Media Marketing

Blog

One of the most powerful SEO tools, the blog refers to a particular media platform that contains detailed articles on a specific topic. WordPress, Tumblr, and Blogger are popular blogging platforms. Post blogs regularly to earn backlinks, web traffic, and search engine rankings.

Film & Broadcast

Blonde

An open face 2K lighting unit, also known as a ‘mighty’. (Lighting)

Film & Broadcast

Bloop

The sound produced in an energized amplifier and speaker system when a film splice passes the photo cell to which the amplifier is connected.

Film & Broadcast

Blooping

Any method of silencing unwanted noise produced by the passage of a splice through a sound reproducer. Traditionally, a small opaque tape is fixed over a splice. (Post Production)

Film & Broadcast

Blooping Tape

Tape used to cover unwanted portions of sound tracks.

Film & Broadcast

Blow-Up

A film enlargement from a smaller gauge of film to a larger gauge (i.e. 16mm to 35mm).

Corporate

Blue sky

We have no strategy, but we did some work as a bonus.

Film & Broadcast

Bobbinet

Black mesh cloth which is used for grip scrims. It also is available in rolls for darkening windows. (Grip/Lighting)

Corporate

Boil the ocean

You don’t have budget or time to do all of this, so let’s not try to boil the ocean (and not take on more than we can handle at one time)

Finance

Book Value (BV)

As an asset is depreciated, it loses value. The Book Value shows the original value of an Asset, less any accumulated Depreciation.

Film & Broadcast

Boom

A telescoping arm for a camera or microphone which might be available in a variety of sizes from the very small handheld types to the very large, which might be transported as an integral part of a motor vehicle. (Production)