A Post Type is a way to structure content on your website. For example, “blog” is a post type as is “staff” or “portfolio.” It’s an easy way to differentiate content, and often your theme will style post types according to their purpose. Using the same example, post types could be styled so a blog has a featured image then text, staff may include an image and social links, and a portfolio may only display a collection of images (note – these are just example to demonstrate how post types are often styled differently, this is not to say that every blog, staff and portfolio page will look like this).