SpeakEasy - Taking the Jargon Our of the Industry SpeakEasy - Taking the Jargon Our of the Industry

Branding 

Intangibles

Elements of a brand that are incapable of being touched and often difficult to assign value to. Intangibles assets include trademarks, copyrights, patents, design rights, proprietary expertise, databases, etc. Intangible brand attributes include: brand names, logos, graphic style (e.g. Adidas three stripes), colors, shapes and smells.