A device used to stream digital video. CTVs can include smart TV platforms, streaming services, or video game consoles such as Xbox, PlayStation, Roku, Amazon Fire TV, and Apple TV. In digital advertising, this has provided a new channel, which allows for advertisers to insert their video ads in streamed digital video. With broadcast television becoming increasingly digital, it allows for advertisers to tap into the power of digital, while also reaching their audience watching more traditional television content. For more digital ad formats, see banner display ads, rich media, mobile ads, video ads, native ads, and social ads.