SpeakEasy - Taking the Jargon Our of the Industry SpeakEasy - Taking the Jargon Our of the Industry

Corporate Digital Media & Advertising Digital Media Buying eCommerce Email Marketing Film & Broadcast Finance General Advertising Media Buying Media Planning & Buying Media Platforms & Technology Social Media Management Social Media Marketing TV and Radio Media Buying Web3 Website Development Glossary

Corporate

WAV

We are Volume is a Digital Agency that provides services for All Things Digital to the Creative Industry. Head on over to We Are Volume and let’s partner on your next production.

eCommerce

Web analytics

A set of strategic methodologies to collect, measure, analyze, and report website data to understand the behavior of visitors and customers so you can optimize the site experience and improve conversion.

Web3

Web1

the first iteration of the web, commonly referred to as the “read-only web.” Web1 was characterized by static websites that displayed information. There was little to no user interaction or user-generated content.

Web3

Web2

starting in the 90s, the “read-write web” is characterized by user-generated content and improved user interfaces. This led to the creation of blogs and social media platforms, as well as sites like Wikipedia and YouTube. Web2 placed more emphasis on user experience and interoperability between different applications and websites, giving us the vast network of […]

Web3

Web3

the next iteration of the web being ushered in as we speak, which leverages blockchain technology, open-source applications, and the decentralization of data and information. Web3 aims to remove control of the web from monopolistic tech companies, and return ownership of data and content to its users. Also referred to as the “read-write-trust web.”

Web3

Wei

the smallest denomination of ether, named after cypherpunk and cryptocurrency pioneer, Wei Dai. 10^18 gwei = 1 ether.

Uncategorized

Widget

Widgets are small components that display specific information or perform a specific function. Some examples are a list of blog categories, a calendar, a weather app, tag clouds, search or socials. There are tons of things widgets can do! In WordPress, widgets are used to add content and features to your Widget Areas such as […]

Website Development

Wireframe

A visual guide to show the structure and content of a web page without any design elements. This helps to focus on the layout and hierarchy of content, without being distracted by design.

Uncategorized

WordPress Menu

When you hover on a main menu link if your see additional links appear below it that is a Dropdown Menu, and it’s a great way to showcase supporting information and links. In WordPress you can create menus pretty easily, and there are built-in settings to assign menus to specific locations (for example, main menu, […]

Website Development

WYSIWYG (What You See Is What You Get)

software that accurately displays content during editing as it would look as a final product. For example: Microsoft Word and Dreamweaver.

Agile Methodology

XP – Extreme Programming

Extreme Programming (XP) is an agile software development framework that aims to produce higher quality software, and higher quality of life for the development team. XP is the most specific of the agile frameworks regarding appropriate engineering practices for software development.