eCommerce Glossary
eCommerce
Attribution model
In Google Analytics, you want to find out which channels—direct, organic search, referral, email, paid search, other advertising, social, and display—account for your sales. Here are seven common attribution models: Last interaction model: The last channel that the customer interacted with before buying receives 100% of the credit for the conversion. Last nondirect click model: […]
eCommerce
Authorization
The process when your customer’s credit card issuer gives permission and allows a payment transaction to proceed.
Development Operations (DevOps)
Autonomy
The ability to make changes with the resources currently available, without the need to defer to something or someone higher up in the hierarchy.
eCommerce
Average order value
This is the typical amount that your customer spends when visiting your digital storefront. Learn how to increase your average order value here. Here’s how to calculate average order value: [Sales Revenue] / [Number of Orders Taken] = Average Order Value
eCommerce
Average time on site
The typical amount of time your visitor spends on your website within a specified time frame.
Agile Methodology
Backlog Grooming / Backlog Refinement
Backlog grooming is when the product owner and some, or all, of the rest of the team refine the backlog on a regular basis to ensure the backlog contains the appropriate items, that they are prioritized, and that the items at the top of the backlog are ready for delivery.
Web3
Bear Market
a prolonged period of decline in a financial market.
Web3
Bearish
similar to a bear market, this refers to holding a pessimistic view of a market or asset’s value. If you are bearish on a certain cryptocurrency, you believe its value will decrease over time. Those who are bearish may be referred to as bears, sometimes purposely misspelled as beras
Agile Methodology
Behavior Driven Development (BDD)
BDD is a practice where members of the team discuss the expected behavior of a system in order to build a shared understanding of expected functionality.
Development Operations (DevOps)
Behavior-Driven Development (BDD)
An evolution of test-driven development that focuses on collaboration between development and business stakeholders to define user stories that determine the development of the application using a human-readable DSL.
eCommerce
Billing address
The address used on a customer’s credit card statement.
Web3
Bitcoin
the very first decentralized, peer-to-peer, digital currency, created by the pseudonymous Satoshi Nakamoto in 2009.
Web3
Block
a batch of transactions written to the blockchain. Every block contains information about the previous block, thus, chaining them together.
WordPress CMS
Block and Block Templates
Blocks are content building elements you can add via a content or page builder (such as Gutenberg or Elementor). These can include basic text and images, or be more specific like ecommerce store product carousels or a custom donation form. If you’re using a builder there will be basic blocks included, however often times you […]
Web3
Block Explorer
a tool for browsing information on a blockchain, such as transactions, wallet addresses, market caps, and hash rates.
Web3
Blockchain
a publicly-accessible digital ledger used to store and transfer information without the need for a central authority. Blockchains are the core technology on which cryptocurrency protocols like Bitcoin and Ethereum are built.
eCommerce
Bounce rate
The percentage of visits to a website where visitors leave after viewing a single page.
Development Operations (DevOps)
Branching
The duplication of an object under review in source control so that the same code can be modified by more than one developer in parallel.
Website Development
Breakpoints
The points at which a website’s content and design will adjust to accommodate various screen sizes to provide the user with the best possible layout to view the content on any device. In responsive design (see term below), breakpoints are often defined by common device widths, such as smartphone, tablet, and desktops above 1024px.
Web3
Bridge
a protocol allowing separate blockchains to interact with one another, enabling the transfer of data, tokens, and other information between systems.
Web3
Buidl
meaning “build,” a common intentional misspelling used in crypto circles in reference to the term HODL