Print Media Glossary
Examples of print media include books, business cards, brochures, coupons, ads in magazines or newspapers, ads on billboards, postcards and even product packaging.
Print Media
Run Of Press or Run Of Paper (ROP)
A newspaper insertion for which an exact position is not requested but left to the newspaper’s discretion.
Out of Home (OOH)
Screen
An out of home (OOH) advertising display capable of rendering digital content.
Out of Home (OOH)
Single Sheet Poster
A poster constructed as a single and continuous substrate. Single sheet posters are typical make from thermoplastic polymers. Single sheet posters can be recycled.
Out of Home (OOH)
Snipe
An adhesive strip that is used to cover a portion of copy displayed on an OOH unit.
Out of Home (OOH)
Spectacular
A bulletin that is usually larger than 14’ x 48’ and is positioned at a prime location in a market. A spectacular often utilizes special embellishments.
Print Media
Split Run
Scheduling two or more executions of an advertising message in alternate copies of a magazine’s circulation in a given issue.
Out of Home (OOH)
Street Furniture
Advertising displays, many that provide a public amenity, positioned at close proximity to pedestrians for eye-level viewing or at a curbside to impact vehicular traffic. Street furniture displays include, but are not limited to: transit shelters, newsstands/news racks, kiosks, shopping mall panels, convenience store panels and in-store signage.T
Out of Home (OOH)
Substrate
A wide variety of material used to produce OOH displays. Billboard substrates are typically made from thermoplastic polymers or PVC. Many street furniture and transit substrates are made from Fasson, paper, or film, among other materials.
Print Media
Tabloid
A newspaper measuring about 5-6 columns wide by 200 lines deep, about 2/3 the size of a standard newspaper.
Out of Home (OOH)
Target Audience
Any audience reflecting the most desired consumer prospects for a product or service, defined by age, sex, race, ethnicity or income; or their combinations for any geographic definition.
Out of Home (OOH)
Target Rating Points (TRPs)
The total number of in-market impressions from a target audience delivered by an OOH campaign expressed as a percentage of a market population.
Out of Home (OOH)
Traffic Count
The recording of the vehicles and pedestrians passing a given point; used by TAB to authenticate the circulation that passes outdoor advertising structures.
Out of Home (OOH)
Transit
Displays affixed to moving public transportation vehicles or in the common areas of transit terminals and stations. Transit displays include, but are not limited to: bus panels, train/rail panels, airport panels, taxi panels and mobile advertising signage.
Out of Home (OOH)
Tri-Vision
An OOH unit with a slatted face that allows three different copy messages to revolve at intermittent intervals.
Out of Home (OOH)
Trim Size
The dimensions of an advertisement substrate once it has been prepared for placement onto an OOH unit.
Out of Home (OOH)
UV Coating
Ultra-violet cured coatings are applied over inks printed onto advertising substrates and dried by exposure to UV radiation. UV coatings are used to prevent color fading on advertisements from sun exposure or other ambient lighting sources.
Out of Home (OOH)
Wall Mural
Murals painted or attached directly onto the exterior surface of a building.