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Media Buying Glossary

Media buying is the process of purchasing ad space and time on digital and offline platforms, such as websites, YouTube, radio, and TV. A media buyer is also responsible for negotiating with publishers for ad inventory, managing budgets, and optimizing ads to improve campaign performance.

Media Buying

Video Completion Rate (VCR)

The percentage of videos viewed to 100% completion (total number of videos watched at 100% divided by the total number of impressions served).

Corporate

WAV

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