General Advertising Glossary
A glossary of General Advertising Terms
General Advertising
User-Generated Content
User-generated content is media created by an online system’s users, often shared on social networks.
General Advertising
Vertical Video
Vertical video indicates the portrait orientation (versus landscape orientation) of videos and ads, specifically on mobile devices.
General Advertising
Video on Demand
Video on demand, or VOD, is programming that a user can view at any time (i.e., “on demand”) after its initial air time.
General Advertising
Viewability
Viewability is a metric focused on ad impressions actually seen by users. For example, an impression would not be deemed “viewable” if a user does not scroll down far enough on a page to see the ad. The MRC’s standards established in 2014 require 50 percent of a display ad to be in view on […]
General Advertising
Virtual Influencer
Virtual influencers are computer-generated lifelike online personas that rely on artificial intelligence to create buzz for a brand, mostly via social media. They operate in much the same way real-life influencers do. Some are created by brands themselves.
General Advertising
Virtual Reality (VR)
Virtual reality (often abbreviated as VR) is a computer-simulated 3-D environment in which users wearing headsets can interact with a simulated program.
General Advertising
Voice AI
Voice AI is voice-activated artificial intelligence in machines programmed to interpret users’ questions or commands and reply in kind. It relies on voice to direct queries and report outcomes to the asker in a humanlike way.
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General Advertising
Wearables
Wearables, short for wearable technology, are gadgets, such as fitness trackers and smartwatches, that people wear and that measure and report data like heart rate, calories burned and number of steps taken.