Digital Media Buying Glossary
Media buying is the process of purchasing ad space and time on digital and offline platforms, such as websites, YouTube, radio, and TV. A media buyer is also responsible for negotiating with publishers for ad inventory, managing budgets, and optimizing ads to improve campaign performance.
Digital Media Buying
Ad network
These are companies that connect marketers with a multitude of websites that want to host their ads.
Digital Media Buying
Banner ad
A banner ad, or a display ad, is an ad displayed on websites that gain revenue by placing ads within their content. The ad consists of a static image or animated visual in a box or rectangle (.jpg, .png, .gif, or HTML5).
Digital Media Buying
Click Through Rate (CTR)
A term used in digital marketing that refers to the measure of success an advertisement had in getting a user to click back to the website.
Digital Media Buying
Cost Per Click (CPC)
The cost a marketer pays for each user click on a particular ad. CPC mostly applies to paid search advertising or search engine marketing.
Corporate
WAV
We are Volume is a Digital Agency that provides services for All Things Digital to the Creative Industry. Head on over to We Are Volume and let’s partner on your next production.