SpeakEasy - Taking the Jargon Our of the Industry SpeakEasy - Taking the Jargon Our of the Industry

Media Planning & Buying Glossary

A glossary of General Media Planning Terms

Media Planning & Buying

Rotation

Rotation refers to the distribution of spots or ads across certain days and hours within the flight period.

TV and Radio Media Buying

Run of Schedule or Run of Site (ROS)

In television or radio, ROS is scheduling to run across multiple dayparts and multiple days. Usually Monday-Friday, 6am-12Mid. In digital marketing, it refers to running on a website with no preference as to specific pages or times.

TV and Radio Media Buying

Spot Television

Spot television is all the commercial advertising time that is available for sale or purchase from a local TV station. These spots can be either local or national.

Corporate

WAV

We are Volume is a Digital Agency that provides services for All Things Digital to the Creative Industry. Head on over to We Are Volume and let’s partner on your next production.