TV and Radio Media Buying Glossary
A glossary of General Media Planning Terms
TV and Radio Media Buying
Audience Turnover
A radio station’s cumulative audience compared to the average quarter hour audience. Turnover equals cume persons divided by the Average Quarter Hour Audience. Generally, it is the number of times new listeners replace an audience within a daypart.
TV and Radio Media Buying
Avails
Avails refer to the availability of unsold units of time available for broadcasters and radio stations to sell to marketers.
TV and Radio Media Buying
Average Quarter-Hour Persons (AQH)
The average number of persons listening to a particular radio station for at least five continuous minutes for 15 minutes.
TV and Radio Media Buying
Average Quarter-Hour Rating
An approximation of Average Quarter-Hour Persons represented as a percentage of the measurement population.
TV and Radio Media Buying
Block Programming
A series of programs with a specific demographic appeal. Placing ads in this programming is perfect for advertising messages that all target the same audience.
TV and Radio Media Buying
Cable Activity Report
A report that Nielsen Media Research provides cable networks. It outlines information on average and cumulative household audience information by daypart.
TV and Radio Media Buying
Cost Per Point (CPP)
The price of reaching an Average Quarter-Hour Persons audience that is equal to roughly one percent of the people in a demographic group.
Media Planning & Buying
Cost Per Thousand (CPM)
The price of serving 1,000 ad impressions.
TV and Radio Media Buying
Cume
The number of individual persons who listen to a radio station during a daypart for at least five continuous minutes.
TV and Radio Media Buying
Daypart
Radio and television advertisements are divided up into time segments for scheduling purposes. These segments include primetime, daytime, late night, early morning, and total day.
TV and Radio Media Buying
End Rate
This is the actual rate that an advertiser pays for a set television commercial time after all of the negotiations and discounts.
TV and Radio Media Buying
Fixed Position
A broadcast or radio spot on a schedule to run at a precise time or to run within a specific program.
Media Planning & Buying
Flight Dates
The exact start and end dates of a marketing campaign or promotion.
Digital Media & Advertising
FPO
For Position Only – this is not the final content, but its dimensions are accurate
Media Planning & Buying
Frequency
This is the average number of times a household or person views a given program, station, or advertisement over the course of a set period (i.e., one month).
Media Planning & Buying
Impressions
The number of homes or individuals who see a specific advertisement or group of ads. In digital marketing, impressions refer to the total number of times an ad delivers online.
Media Planning & Buying
Media Buying
Media buying is the method individuals or marketing agencies apply after a media planner completes research and devises a campaign strategy. Media buyers use these insights and plan to find and negotiate the buying of ad space across the proposed media channels. This process can be automated or manual depending on preference, objectives, audience, budget, […]
Media Planning & Buying
Media Mix
This refers to the distribution of time and money allocated to your advertisements across multiple platforms, including TV, radio, print and digital.
Media Planning & Buying
Media Planning
This is the process of selecting the optimal mixture of media outlets for marketing a particular business, product, or service. Media planners use research to identify, analyze, and plan campaigns all while staying within a brand’s budget.
Media Planning & Buying
Net Reach
The number of individual people that a commercial or ad serves to at least one time.
TV and Radio Media Buying
Pre-emption and Pre-emptible
This is a displacement practice replacing a scheduled broadcast or radio spot in favor of another spot, usually due to a higher price.