Social Media Marketing Glossary
Paid social media is when brands pay money to Facebook, LinkedIn, Twitter, YouTube, etc. in order to have their content shared with specific new targeted audiences who are likely to be interested, either through “boosting” their organic content, or designing unique advertisements.
Social Media Marketing
Cliquers
Active social media users who are influential among their small group of friends and family are Cliquers.
Social Media Marketing
Community
A group of people who convene towards a specific goal or interest is called a community. Build communities on social media for a broader and quicker reach at a low cost.
Social Media Marketing
Community Management
Community management on social media is what happens after and beyond your social media publishing. It’s part customer service, part listening to the internet, and part being active in discussions that relate to your brand. With digital communication tools and social media platforms becoming more accessible each day to a number of people globally, it […]
Social Media Marketing
Content Curation
The process of sharing content that was created by someone else is called content curation. Add value to your readers and get increased social shares, links, and better ranking by curating excellent articles, videos, gifs, and infographics.
Social Media Marketing
Content Marketing
The strategy used by businesses to educate, inform, and entertain customers, prospects, and generic social network users for generating leads, sales, and advocacy is content marketing. Content marketers publish and curate authentic, engaging articles, videos, gifs, and infographics on social media for broader content reach and engagement.
Social Media Marketing
Conversion Rate (CVR)
Percentage of users who make the intended action after seeing your post or ad is referred to as Conversion Rate. Conversion can be in terms of purchasing an item, signing up for a newsletter, or downloading an ebook.
Social Media Marketing
Cross- Channel
Using a mixture of social media channels such as Facebook, LinkedIn, Twitter, Youtube, Instagram is called cross-channel social media strategy. Optimal usage of cross-channel social media strategy is a great way to increase your brand reach.
Social Media Marketing
Crowdsourcing
The act of grouping in a large number of people online for generating ideas or content is called crowdsourcing. Use crowdsourcing to build trust by asking the audience to select a new product name or rebranding initiative.
Social Media Marketing
Dark Posts
A social media ad that only appears on the pages of the targeted people is called a dark post. Employ Instagram dark posts, unpublished page posts on Facebook, promoted-only tweets on Twitter, and direct sponsored content on LinkedIn for effective targetting.
Social Media Marketing
Dark Social
Web traffic coming from many media channels that analytics tools find challenging to track is called dark social. Share links of videos and rich media privately in chats or direct messages to increase dark social engagement.
Social Media Marketing
Direct Message
Private message sent directly to a user’s inbox is called DM. Send DMs on Facebook Messenger, Twitter, and other social media platforms for personalized customer service and private query resolution.
Social Media Marketing
Ebook
An electronic book that can be read online in a PDF format is called ebook. It is an excellent digital marketing tool to generate leads and build credibility.
Social Media Marketing
Engagement Rate
A popular social media metric used to describe the number of likes, shares, and comments, a piece of content receives. Work this engagement rate formula: Number of people who engaged with your post divided by the number of people who saw your post multiplied by 100.
Social Media Marketing
Ephemeral
Social media posts that delete themselves automatically after the set amount of time has passed is called ephemeral content. Motivate your users to engage via FOMO, for spontaneous, timely action.
Social Media Marketing
Evergreen
Ideal for reposting and repurposing, evergreen content does not carry timeline-based relevance. Identify and repurpose relevant content to increase engagement.
Social Media Marketing
Fam
Social media slang, meaning close friends. A short form for family.
Social Media Marketing
Feed
A generic term for the homepage content stream is known as a feed. Seeing other people’s posts on your feed provides the trigger to engage with them.
Social Media Marketing
Filler Content
Daily publishing of quotes, product information, and generic posts to keep the social media page active and alive are called filler content. Never let your social media platforms get redundant. Keep posting something every day.
Social Media Marketing
Follower
A person who subscribes to your account to receive your updates is called a follower. Increased followers mean increased content reach.
Social Media Marketing
FOMO
The acronym for Fear of Missing Out, FOMO, motivates users to forage for events or opportunities every single minute. Make posts on exclusive or limited-time offers that users need to act on quickly to avoid missing out.
Digital Media & Advertising
FPO
For Position Only – this is not the final content, but its dimensions are accurate