Email Marketing Glossary
Email Marketing
Plain Text Email
An email sent without HTML. You should always give your recipients the option to read emails in either HTML or plain text for better readability.
Social Media Marketing
Platforms
The software powering social networks, APIs, backend functionalities, and markup language, is called social platforms. They are often used ambiguously to represent social media networks or channels.
Social Media Management
Playbook
A playbook is a living document that outlines and details the policies and practices that govern your community. Like a roadmap, a playbook exists for the use of your internal community team.
Social Media Marketing
Podcast
A series of digital audio files that users can download to a personal device through RSS feeds for easy listening is called Podcast. Promote your podcasts on social media for greater reach and downloads.
Social Media Marketing
PPC
The acronym for Pay Per Click, the Social PPC (Pay Per Click) is a form of paid digital advertising used solely for placement on social media channels. Combine cost-effective per click ads with social campaigns for incredible results.
Email Marketing
Privacy Policy
A clear description of a website or company’s policy on the use of information collected from and about website visitors and what they do, and do not do, with the data.
Social Media Management
Program Management
Managing a collection of responsibilities for a community or community program, which could include budget management, team management, vendor management, contractor management, reporting and P&L ownership.
Social Media Marketing
Reach
A social media metric that shows the number of people who have seen your post. Measure your progress in spreading brand awareness by looking at your social media reach.
Email Marketing
Read or Open Length
A measure of the length of time a person opens the email until they close it.
Social Media Marketing
Real-Time Marketing
The strategy that helps marketers to engage with users instantly based on breaking news and information is called real-time marketing. Publish timely news feeds to garner engagement via shares, comments, and likes.
Social Media Marketing
Real-Time Search
Indexing social network content into search engines, as and when it is published, is called real-time search.
Email Marketing
Rental List (or Acquisition List)
Not a recommended email marketing technique, it is a list of prospects or a targeted group of recipients who have opted in to receive information about certain subjects, usually targeted by something like interest, profession, or demographic information.
Social Media Marketing
Retargeting
Targeting ads at users who have already interacted with your brand or website is called retargeting. Recapture potential leads that did not convert and remarket your services to reach your marketing goal.
Social Media Management
Roadmap
A roadmap is your plan for operations and tactics that will allow the community to fulfill its strategic goals. (Think: Where are you going and how will you get there?) Roadmap development requires the ability to link strategic goals to the tactics that will successfully achieve them, within the limits of the resources available.
Social Media Management
ROI
Return on Investment. Often discussed in conjunction with benchmarking. ROI is a relatively simple metric, calculated by dividing the benefit of an investment by its cost. ROI is a hot-topic in Community Management because most community programs find it to be a challenging metric to calculate.
Social Media Marketing
RSS Feed
It is a method of subscribing to content from a website, a blog, or any media. Get real-time updates without actually visiting the blog posts or sites.
Social Media Marketing
RSS Reader
Allowing users to aggregate articles from multiple websites into one place, RSS readers enable RSS feeds for faster and efficient content disbursal and consumption.
Social Media Management
Scalability
Scalability is the capability of a system, network, organization or process to handle a growing amount of work, or its potential to be enlarged in order to accommodate that growth.
Social Media Marketing
Selfie Marketing
A user generated content marketing technique, selfie marketing enables users to contribute their content to interact with brands. Use selfie content to make your community feel good about themselves and spread a positive brand message.
Email Marketing
Sender Score
A free service of Return Path, it’s a reputation rating from 0
Social Media Marketing
Sentiment Analysis
Retrieving insights about customer perception of a product, service, or brand is called sentiment analysis. Put social media conversations into context and understand customer sentiments towards your brand from channels such as Twitter, Facebook, Instagram, LinkedIn, and YouTube.