Social Media Marketing Glossary
Social Media Marketing
Mention
Online references to a brand, product, or company is called mentions in social media. Track brand mentions to measure SEO ranking and brand equity.
Social Media Marketing
Metrics
Analytics that measure the performance of your posts, ads, or overall social account is called metrics. Decide upon the best content and strategies using metrics such as impressions, reach, followers, engagement rate, and click rates.
Social Media Marketing
Mix-n-Minglers
Social media users who regularly interact and share information with a diverse group of connections are called Mix-n-Minglers.
Social Media Management
Moderator
A person who moderates an Internet forum or online community discussion. Sometimes the Community Manager herself fulfills this role. Often times Community Managers/Community networks function with the assistance of volunteer moderators. These moderators could be considered champions/advocates. Examples of this work: Reddit is supported by teams of unpaid moderators who have a stake in the […]
Social Media Management
Narrative Development
Developing and bringing together written, graphic and/or multimedia elements into strong, simple storylines that help people understand and put information in context.
Social Media Marketing
Native Advertising
Displaying paid content to users in a way that looks organic is called native advertising. Use more native ads than display ads, as they garner higher impressions and conversion rates.
Social Media Management
New Member Welcoming
Building connections and creating content and programming to help members feel comfortable, connected and engaged in their first interactions within the community.
Social Media Marketing
Newcomers
Passive social media users who log in only to connect with friends and enhance online relationships are Newcomers.
Social Media Marketing
NewsFeed
A newsfeed has different connotations in different social networks. In Facebook, newsfeed refers to the latest updates from friends, while on Twitter, newsfeed refers to Timeline.
Social Media Marketing
Newsjacking
The technique of including current events and breaking news feeds into your social network content is called newsjacking. Leverage newsjacking with relevant hashtags for higher engagement and mentions.
Social Media Marketing
No Shows
People who have social accounts but do not frequently engage on social media.
Social Media Management
On-Boarding
The process of bringing a new member up to speed in the community space. Community members, new community management employees and high-level executives all require on-boarding to help them maximize community value and functionality. Often happens in conjunction with New Member Welcoming, but is not the same.
Social Media Marketing
Onlookers
Active social media users who log in regularly to observe social activity but share almost no personal information.
Email Marketing
Open Rate
The percentage of emails opened in an email marketing campaign, or the percentage opened of the total number of emails sent.
Email Marketing
Opt Out (or Unsubscribe)
When a subscribers chooses not to receive email communications from the sender anymore, and requests removal from your email list. It is legally required that you provide a clear way to opt out in every email you send.
Social Media Marketing
Organic Reach
A social media metric that shows the number of unique users who have seen your social media post. Maximize your organic reach by targeting the right audience with highly engaging content.
Social Media Marketing
Original Content
Fresh, creative writing and imagery constitutes an original content. Content creators produce original content to build a platform that boosts brand reputation and credibility as subject-matter experts and thought leaders.
Social Media Marketing
Paid Social
Paid social is the practice of displaying sponsored advertising content on third-party social networking platforms with the goal of targeting specific customers. Marketing leaders often use paid social to increase marketing efficiency and capture new subsets of customers.
Social Media Marketing
Permalink
A web address or Uniform Resource Locator (URL) of a particular post that will remain unchanged for many years into the future is called a permalink. Use them as content hyperlinks, as they are less likely to corrupt or rot.
Email Marketing
Personalization
Adding elements to your email that are personalized based on information you already know about them. It could refer to addressing the recipient by name, referencing past purchases, or other content unique to each recipient.
Email Marketing
Physical Address
The physical, street address of the company sending the email, usually found in the footer of an email. Its inclusion is a legal requirement for all email marketing.