Social Media Marketing Glossary
Social Media Marketing
Impressions
A social media metric that measures how many times your post has appeared in user feeds. Count post impressions based on the number of times users have looked at your post.
Social Media Management
Inactive
An engagement profile. Members who have a profile in the community but who are inactive, which typically means they have not accessed the community in the past month.
Social Media Marketing
Influencers
Subject matter experts or celebrities with large social media following and the power to affect purchase decisions are called Influencers. Promoting and amplifying your content through social media influencers is the best way to achieve wider reach and conversion rates.
Social Media Marketing
Insights
Valuable analytics about business pages and how they are performing compared to similar competitor pages are known as Insights. Subscribe to social media analytics to gain a complete understanding of your social media performance.
Social Media Marketing
Instant Messaging (IM)
Real-time, direct text-based communication between two or more people is called instant messaging (IM).
Social Media Management
Internal Community
A community that exists within an organization, generally comprised of employees, alumni, stakeholders, etc.
Social Media Management
Intrinsic Motivators
Motivation that comes from inside an individual rather than from any outside rewards. These motivations come from the pleasure one gets from the task itself or from the sense of satisfaction in completing/working on a task. (Ex: Sense of pride/ownership).
Email Marketing
IP Warmup
Sending a progressively increasing number of emails out of an IP address in order to build the IP’s reputation.
Social Media Marketing
Key performance indicator (KPI)
The most vital metric to track and check if you are meeting your social strategy objective, KPIs are critical to measuring campaign performance. Define your KPIs efficiently for better analytics and reporting.
Email Marketing
Levels of Authentication
A way of establishing a sender’s identity, and ensure the sender is allowed to send from a given domain.
Social Media Marketing
Like
Users show approval and resonate with the content by hitting the like button. Liking the post is a quick way of engaging instead of taking the time to write a comment or share the post.
Social Media Marketing
Link Building
An important search engine optimization (SEO) rank improving technique where the content marketers get links to their site from other websites. Blog frequently and post content in authority sites to build links.
Email Marketing
List Segmentation
Selecting a target audience or group of individuals for whom your email message is relevant. A segmented list means a more targeted and relevant email campaign, thus a higher response rate and less unsubscribes and spam reports.
Social Media Marketing
Listicle
A list-based article that is popular on social media because of its quick, easy-to-digest format. Work on listicles for easier content consumption and higher conversions.
Social Media Marketing
Live Streaming
Delivering real-time content via social media is called live streaming. Go live on social media platforms to interact directly with your audience.
Social Media Marketing
Lurker
Users who read discussion threads on message boards, social networks, or any other interactive media platform, but rarely or never participate in the discussion.
Social Media Management
Lurker
An engagement profile. A member who only views content.
Social Media Marketing
Mashup
Mixing multiple media files drawn from different sources to create new work is called a mashup. They are great for garnering user attention and engagement.
Social Media Management
Member Advocacy
Representing the needs expressed by the community or individual members to other stakeholders to ensure those needs are heard and addressed.
Social Media Marketing
Meme
A captioned image, video, or rich media content that resonates with the thoughts and feelings of a specific audience is called a meme. Elicit humorous engagement from users by posting viral memes.
Social Media Marketing
Memejacking
Capitalizing on current trending memes is called memejacking. Increase brand relevance and draw traffic using ethical memejacking techniques.