Social Media Marketing Glossary
Social Media Marketing
Caption
The short blurb or a story that is used to describe a photo or a gif on social media is called a caption. Enrich captions with hashtags, mentions, and emojis for higher engagement.
Social Media Management
Champion
AKA: Advocate or Ambassador. Champion refers to a member who participates in formal leadership programs inside a community. Often these programs are called “Advocacy Programs”. Champions are responsible for providing value to their networks in the form of thought leadership, program facilitation, and/or content. Champions often focus on a specific topic, industry, or member region.
Social Media Marketing
Chatbot
An Artificial Intelligence (AI) based messaging application that stimulates conversations with the page visitor. Integrate chatbots in your Facebook Messenger, WhatsApp, Twitter, Instagram, and LinkedIn for higher conversion rates.
Social Media Marketing
Check-in
It is a way of locating or tagging a social media post to indicate the user location or the place of content creation. Leverage check-in features in social networks such as Facebook and Instagram to understand consumer hangout spots and spending behavior.
Social Media Marketing
Clickbait
Using sensationalized, manipulative headline, or copy to attract clicks from people viewing their news feed is called clickbait. But beware, few social networking sites consider clickbait as spam and lowers the post reach.
Email Marketing
Clicks Per Delivered
A percentage measure of the number of clicks divided by the number of emails delivered to the intended inbox.
Email Marketing
Clicks Per Open
A percentage measure of the number of clicks divided by the number of opens.
Social Media Marketing
Clickthrough Rate (CTR)
The percentage of people who click on your post from their news feed or native ads is referred to as Clickthrough Rate. Remember that post clicks and post impressions carry different meanings in different social networks.
Social Media Marketing
Cliquers
Active social media users who are influential among their small group of friends and family are Cliquers.
Social Media Management
CMGR
A Community Manager, or other Community Professional. Often used as #cmgr.
Social Media Management
Collaborator
A specific member engagement profile. Refers to the type of community member who collaborates in the community (i.e. creates value – this could be training materials, code/apps, events, product specs, marketing materials, etc) as well as creates content independently.
Social Media Marketing
Community
A group of people who convene towards a specific goal or interest is called a community. Build communities on social media for a broader and quicker reach at a low cost.
Social Media Management
Community Advocacy
The ability to represent the needs of the community and provide support or recommendation for it in a variety of situations.
Social Media Management
Community Guidelines
Your rules of engagement. A list of encouraged and discouraged behaviors you share with your community members. A place to define which behaviors are expected and express the community’s core values.
Social Media Management
Community Leadership Program
See also: Champion This is often seen as an ‘Advocacy’ or ‘Champion’ program. These community leaders act as ambassadors of the community to help fulfill specific roles and support community goals.
Social Media Marketing
Community Management
Community management on social media is what happens after and beyond your social media publishing. It’s part customer service, part listening to the internet, and part being active in discussions that relate to your brand. With digital communication tools and social media platforms becoming more accessible each day to a number of people globally, it […]
Social Media Management
Community Platform
The technology that hosts your community network. Examples include: Jive, Lithium, Higher Logic and Salesforce.
Social Media Management
Community Skills Framework
The Community Skills Framework includes five skill families with ten skills in each family, that are used in community management.
Social Media Marketing
Content Curation
The process of sharing content that was created by someone else is called content curation. Add value to your readers and get increased social shares, links, and better ranking by curating excellent articles, videos, gifs, and infographics.
Social Media Marketing
Content Marketing
The strategy used by businesses to educate, inform, and entertain customers, prospects, and generic social network users for generating leads, sales, and advocacy is content marketing. Content marketers publish and curate authentic, engaging articles, videos, gifs, and infographics on social media for broader content reach and engagement.
Social Media Management
Contributor
An engagement profile. Members of a community who have commented on a blog, discussion thread, document or other item but don’t start discussions. They may also bookmark, rate, share or tag content, update their status or participate in events.