Author: WAV
Agile Methodology
Behavior Driven Development (BDD)
BDD is a practice where members of the team discuss the expected behavior of a system in order to build a shared understanding of expected functionality.
Development Operations (DevOps)
Behavior-Driven Development (BDD)
An evolution of test-driven development that focuses on collaboration between development and business stakeholders to define user stories that determine the development of the application using a human-readable DSL.
Media Platforms & Technology
Behavioral Advertising
Publishers and advertisers can reach their audiences more effectively based on observations of past web behavior. This is a key tenant of digital advertising, leveraging preferences and predictions to drive ad personalization.
Digital Media & Advertising
Behavioral retargeting
Behavioral retargeting refers to a strategy in which you target a segment of people that have previously visited your website, didn’t convert, but show a strong interest in your products or services.
Media Platforms & Technology
Below the Fold
Web content that is visible after scrolling down. Although it is often viewed as less premium inventory, if a website has engaging content, these ad units can be some of the most embedded onto the page, creating more opportunities for customer engagement.
Film & Broadcast
Below the Line
Refers to the technical elements of the production staff. Literally, these are the budget elements that appeared below a bold line on a standard production budget form. (Production)
Social Media Management
Benchmarking
The measurement of the quality of an organization’s product, programs and policies.
Film & Broadcast
Best Boy
The assistant chief lighting technician or the assistant to the key grip. (Grip/Lighting)
Media Platforms & Technology
Bid Depth
The number of bids that exist for one particular impression.
Media Platforms & Technology
Bid eCPM
Average rate in a media buy. Calculated as the Effective Cost per Thousand (“mille”).
Media Platforms & Technology
Bid Shading
A technique buyers use to determine what the bid price should be. Vendors will analyze multiple factors, such as what bid rates typically win on a certain site or in what position on the site, to calculate an appropriate bid cost to avoid overpaying for impressions.
Media Platforms & Technology
Bidstream Data
Data that is passed from the publisher to the bidders via a real-time bidding (RTB) auction. Can contain information on the location of the user, the device type, website they are on, browser language, search terms, or authenticated ID.
Media Platforms & Technology
Billable Impressions
The amount of impressions counted towards fulfilling a contract. Because there can be a slight discrepancy between ad serving systems, these are tracked and charged based on externally validated impression counts (i.e., through third-party impression reporting).
eCommerce
Billing address
The address used on a customer’s credit card statement.
Film & Broadcast
Bin
A reference to a storage container lined with a cloth bag, into which cut film or sound stock may be arranged and hung. In digital audio and video terms, this can be related to a film and/or directory from which stored shots or sound segments are selected for use.
Social Media Marketing
Bio
A short note that is used to describe yourself on a social network is called a bio. Use appropriate hashtags and landing page links to boost traffic and awareness.
Film & Broadcast
Bit
A minor acting role in which an actor may only speak a few lines.
Web3
Bitcoin
the very first decentralized, peer-to-peer, digital currency, created by the pseudonymous Satoshi Nakamoto in 2009.
Film & Broadcast
Black Leader
Opaque film leader used in conforming original film for A and B roll printing. (Film Editing)
Film & Broadcast
Black Wrap
Black Aluminum foil which is used for wrapping lights, to control light spill, and for making small flags. (Grip/Lighting)
Digital Media & Advertising
Blacklist
A list of users, advertisers, or publishers you excluded or want to exclude from seeing one of your ad campaigns.