Author: WAV

General Advertising

Review

A company launches a review when it is evaluating its agency-of-record relationships. A consultancy typically searches for agencies that best suit the company’s needs, and then the company narrows it down to a few agencies that are then asked to participate in a competitive pitch for the given account. Incumbent agencies are sometimes invited to […]

Media Platforms & Technology

Rich Media

Rich media is similar to banner ads but with added interactivity that encourages more interaction from the user through added features, such as video, audio, or animation. Rich media ads can also expand to a larger size and contain added features within the ad, such as polling, send to a friend, downloads, and more.These ads […]

Film & Broadcast

Rim

A hard backlight, is generally on the same level as the subject, that casts more light than the key light. (Lighting)

Film & Broadcast

Riser

(1) A cylindrical metal device placed betwen the dolly head and the camera base to raise the camera. (2) A prebuilt platform used to raise the set, camera, or lights. (Grip/Lighting)

Film & Broadcast

RMS (root-mean-square)

Effective sound pressure. (Acoustics)

Media Buying

Roadblock

Digital advertisement involving every unit on a webpage, giving the client a 100% share of voice on the page.

Social Media Management

Roadmap

A roadmap is your plan for operations and tactics that will allow the community to fulfill its strategic goals. (Think: Where are you going and how will you get there?) Roadmap development requires the ability to link strategic goals to the tactics that will successfully achieve them, within the limits of the resources available.

Social Media Management

ROI

Return on Investment. Often discussed in conjunction with benchmarking. ROI is a relatively simple metric, calculated by dividing the benefit of an investment by its cost. ROI is a hot-topic in Community Management because most community programs find it to be a challenging metric to calculate.

Website Development

ROI (Return On Investment)

an analysis used to evaluate the effectiveness of an investment. Compares profit to initial investment.

Development Operations (DevOps)

Rollback

An automatic or manual operation that restores a database or program to a previously defined state.

Web3

Rollup

a scaling solution that aims to improve transaction throughput and decrease fees by batching multiple transactions off-chain and then submitting them to the main chain as a single transaction.

Film & Broadcast

Room Tone

The “noise” of a room, set or location where dialog is recorded during Production. Used by film and dialog editors as a “bed” to form a continuous tone through a particular scene. This is often confused with ambience, which might be sound effects and/or reverberation added when the dialog is mixed.

Media Buying

ROP Color

Color printing that is done during the scheduled press run and is placed in the regular space of the publication.

Media Planning & Buying

Rotation

Rotation refers to the distribution of spots or ads across certain days and hours within the flight period.

Film & Broadcast

Rough cut

A preliminary trial stage in the process of editing a film. Shots are laid out in approximate relationship to an end product without detailed attention to the individual cutting points. (Film Editing)

Project Management

Route

Work that is complete is routed (i.e. sent) for review and feedback.

Social Media Marketing

RSS Feed

It is a method of subscribing to content from a website, a blog, or any media. Get real-time updates without actually visiting the blog posts or sites.

Social Media Marketing

RSS Reader

Allowing users to aggregate articles from multiple websites into one place, RSS readers enable RSS feeds for faster and efficient content disbursal and consumption.

Website Development

Ruby

Scalable, simple and super fast, Ruby and Ruby on Rails is a dream team duo that offers a full stack language and framework to build full programs and web apps, fast. It’s a favourite among entrepreneurs and start ups, and has a wide selection of third-party ‘gems’ (add-ons) that can make it do pretty much […]

Agile Methodology

Rule of Simplicity

Rules of Simplicity is a set of criteria, in priority order, proposed by Kent Beck to judge whether some source code is “simple enough.”

Media Buying

Run of Paper (ROP)

Newspaper advertising that is positioned to run anywhere in a publication, with no exact choice of a specifi c position or page. Placement is at the discretion of the newspaper.