Author: WAV
Media Platforms & Technology
Real-Time
Data signals that are delivered immediately after they are received, without delay.
Media Platforms & Technology
Real-Time Bidding (RTB)
Bidding or buying inventory in real time. Advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is (nearly) instantly displayed on the publisher’s site, without the user being aware of the auction.
Social Media Marketing
Real-Time Marketing
The strategy that helps marketers to engage with users instantly based on breaking news and information is called real-time marketing. Publish timely news feeds to garner engagement via shares, comments, and likes.
General Advertising
Real-Time Response
Real-time response is the actual time during which a relevant answer is generated, generally the quicker the better.
Social Media Marketing
Real-Time Search
Indexing social network content into search engines, as and when it is published, is called real-time search.
General Advertising
Rebranding
Rebranding is changing one or many aspects of an existing corporate image. This can include a name change, new logo, updated slogan, etc. Rebranding is often done in response to a change in company practices, customer needs or even mistakes in the original branding.
Branding
Rebranding
The act of updating or revising a brand. The decision often follows a merger, acquisition, or realization that the company has evolved and its brand is no longer compatible with its identity. Rebranding may consider a change in target audience, how the brand’s internal and external circumstances have shifted and competitors’ positioning.
Finance
Receipts
A Receipt is a document that proves payment was made. A business produces receipts when it provides its product or service and it receives receipts when it pays for goods and services from other businesses. Received receipts should be saved according to IRS receipts requirements, and catalogued so that a company can prove that its […]
eCommerce
Recurring payment
A transaction wherein a customer authorizes an online store to automatically charge a credit card for regular delivery of products or services.
Film & Broadcast
Redhead
An open faced 1K lighting unit. Also known as a ‘Mickey’. (Lighting)
Film & Broadcast
Reduction Printing
The production of a copy of a film which is of a smaller size or gauge than the original (i.e. 35mm to 16mm). This is done of an optical printer. (Laboratory)
Agile Methodology
Refactoring
Refactoring consists of improving the internal structure of an existing program’s source code, while preserving its external behavior.
General Advertising
Regional Agency
Regional agencies tend to serve nearby clients, offering local knowledge and understanding of life and culture. Nearby clients are not necessarily small businesses; some regional agencies represent nationwide companies that are headquartered in their areas.
Media Buying
Regional Edition
A national publication’s geographic-specific section that provides circulation in a certain geographic area.
Print Media
Regional Edition
An edition of a national publication’s circulation that falls in a certain geographic area for which advertising may be purchased separately, usually at a cost premium.
Website Development
Registrar
The company used to register your domain name. Some examples include GoDaddy or Network Solutions.
Film & Broadcast
Relational Editing
Editing of shots for the purposes of comparison or for the contrast of content. (Film Editing)
Agile Methodology
Relative Estimation
Relative estimation consists of estimating tasks or user stories by comparison or by grouping of items of equivalent difficulty.
Film & Broadcast
Release
The general distribution of a film for public exhibition.
Film & Broadcast
Release negative
A duplicate negative from which release prints are made. (Film Editing)
Print Media
Remnant Space
Magazine space sold at reduced prices at the last minute when another advertiser’s materials do not arrive or to fill out regional editions.