Author: WAV
Film & Broadcast
Projection-Contrast Original
An original reversal film which is designed to have normal contrast when projected. (Film Editing)
Out of Home (OOH)
Proof-of-Performance (POP)
Certification by an OOH company that contracted advertising services has been rendered.
Website Development
Propagation
DNS propagation is a term used to describe the time period required for changes to your domain name server’s settings to take effect. It may take as long as 48 hours for internet service provider nodes across the world to update their caches with your updated DNS information. If you are launching a new website […]
Media Platforms & Technology
Prospecting
Targeting new audiences who are a good fit for your brand and likely to convert. Prospecting is a key strategy used in combination with retargeting to drive new potential customers into the marketing funnel.
Web3
Protocol
the foundational software layer of a program. Protocol has become a general term used to refer to both layer 1 blockchain networks and the layer 2 applications built on top of them — Bitcoin, Ethereum, Uniswap, and Lightning Network can all be considered protocols.
General Advertising
PSA
A PSA, short for public service announcement or public service ad, is content shared to inform the public of an issue rather than to advertise products or services.
Media Buying
Psychographic
Research data that describes consumers on the basis of psychological traits or lifestyle preferences.
Web3
Public Key
uses to point to your wallet address, this is an alphanumeric code that serves as the address for a blockchain wallet, similar to a bank account number. Other users can send digital assets to your wallet via your public key, but only you can access your wallet’s contents by using the corresponding private key.
General Advertising
Public Relations
Public relations is tasked with using media to maintain favorable perceptions of individuals or organizations and to build trust between those entities and the public.
Digital Media & Advertising
Publisher
Any website that puts out content. They often get paid for the traffic they bring in by selling ads on their site.
Media Platforms & Technology
Publisher Direct
Refers to advertisers or agencies working directly with a publisher to buy advertising space on their website or publication. Through a more manual sales process, they agree to a price, placement, audience reached, and time frame. This traditional approach to media buying benefits larger websites that can afford a dedicated sales team, often being able […]
Print Media
Publisher’s Statement
A notarized statement from the publisher of total circulation, geographic distribution, method of getting subscriptions, etc.
Media Buying
Publisher’s Statement
A notarized statement from the publisher of total circulation, geographic distribution, method of getting subscriptions, etc. Statements are filed as needed by AAM.
Print Media
Publishers Information Bureau (PIB)
A syndicated source of monthly reports on advertising activity in major consumer magazines, reported by product or service category.
Web3
Pump and dump
a scheme where a cryptocurrency or other asset is hyped up, leading many to buy into it, raising its price. Those who did the hyping then sell their holdings of the asset as the price rises for a short period of time. This then leads to a sharp selloff where anyone who did not sell […]
Film & Broadcast
Punch
A device for punching a hole in film leader to locate a starting point for editorial or printing synchronization. (Film Editing). Also refers to specular light. (Lighting)
Website Development
Push-based & Pull-based
Push-based architecture is action-based while pull-based is component-based. Push-based models start with action and then push the data to the view layer. Pull-based architecture, on the other hand, starts with the view layer.
Website Development
Python
A new kid on the block compared to some other languages in this list, Python is extremely easy to learn and is a dynamic, all-purpose language. Although more popular as a back end language, it can do pretty much anything you want it to. Designed with the goal of being readable, simple, and most of […]
Branding
Qualitative Research
Research conducted through interviews, focus groups and other forms of observation. It provides context about an audience’s feelings, beliefs and motivations regarding a brand, product or service with nuance and depth.
Branding
Quantitative Research
Research that uses surveys, polls and questionnaires to provide numerical observations on large audience samples. It provides empirical answers to branding and marketing questions, and is often used to provide factual, projectable and statistically significant information for decision-making.
Film & Broadcast
Quarter Inch
A reference to the standard width magnetic audio tape which is used to record film production sound. (Sound)