Author: WAV
Media Platforms & Technology
PII (Personally Identifiable Information)
This is short for personally identifiable information, which can identify a particular person, such as name, street address, Social Security number, credit card number, etc.
Film & Broadcast
Pilot Tone
A sine wave signal, recorded by various field audio recorders at a known frequency, which is used to resolve the tape speed on playback to retain sync with film camera footage.
Film & Broadcast
Pin
A component of a camera or printer mechanism which engages with a perforation hole to move and locate film for exposure.
Film & Broadcast
Pink noise
A sound signal that has an equal amount of energy per octave or fraction of an octave. (Sound)
Film & Broadcast
Pitch
The distance between two successive perforations along a strip of film.(Film) The frequency of audible sound (Sound).
Media Buying
Pixel
A unit of measurement used in the creation of digital advertisements.
Media Platforms & Technology
Pixel
Pieces of code that are placed on a website in order to gather valuable information about visitors to the site and their behaviors while on the site.
Website Development
Pixel (px)
Picture Element – the smallest unit of a point on a display device. Commonly used to measure the dimensions of a graphic image. For example: 800px by 600px.
Out of Home (OOH)
Place-Based Media
OOH media used to create customized advertising programs generally targeting specific consumer audiences. This includes advertising in, but is not limited to: arenas and stadiums, retail video retail networks, health clubs and gym, bar and restaurants, and movie theaters.
Email Marketing
Plain Text Email
An email sent without HTML. You should always give your recipients the option to read emails in either HTML or plain text for better readability.
Agile Methodology
Planning Poker
An approach to estimation used by Agile teams. Each team member “plays” a card bearing a numerical value corresponding to a point estimation for a user story.
Out of Home (OOH)
Plant
A term used to identify a media company and its entire OOH advertising inventory in a market.
Film & Broadcast
Plate
A background for any type of process shot. (Laboratory)
Development Operations (DevOps)
Platform-as-a-Service (PaaS)
Provides languages, libraries, services, and tools that allow developers to build and deploy applications in the cloud without worrying about underlying OS-level infrastructure (or below).
Social Media Marketing
Platforms
The software powering social networks, APIs, backend functionalities, and markup language, is called social platforms. They are often used ambiguously to represent social media networks or channels.
Film & Broadcast
Playback
A technique of filming music action first, the playing the music through loudspeakers while performers dance, sing, etc.
Social Media Management
Playbook
A playbook is a living document that outlines and details the policies and practices that govern your community. Like a roadmap, a playbook exists for the use of your internal community team.
Website Development
Plugin
Software apps that “plug in” to a Content Management System such as WordPress to allow you to add new features and extend the functionality.
Uncategorized
Plugin
Plugins are a type of software that extend functionality or add specific features to other software. WordPress has tons of plugins available from third-party developers that you can use on the website, from shopping to image galleries to contact forms, etc.
Social Media Marketing
Podcast
A series of digital audio files that users can download to a personal device through RSS feeds for easy listening is called Podcast. Promote your podcasts on social media for greater reach and downloads.
General Advertising
Podcasting
Podcasting is broadcasting audio shows via the internet and played back on mobile devices or computers, either downloaded or streamed. The word “podcast” is often cited as a portmanteau of “iPod” and “broadcast.”