Author: WAV
Media Platforms & Technology
Online Data Aggregator
Companies that establish relationships with a large number of publishers in order to gain insight into cookie users.
Media Platforms & Technology
Online Identity
A person’s online identifier that distinguishes demographic, psychographic, or behavioral elements of a person.
Social Media Marketing
Onlookers
Active social media users who log in regularly to observe social activity but share almost no personal information.
Out of Home (OOH)
OOHtech
Out of Home technology refers to the application of innovative techniques, methods, and processes used to develop and advance the product offerings of the out of home advertising industry.
Film & Broadcast
Opacity
The ratio of the amount of light falling on a surface to the amount of light which is transmitted. (Lighting)
Film & Broadcast
Opaque Leader
Any strip of flexible, optically opaque material used to space picture in A/B roll film cutting and editing. (Film Editing)
Media Buying
Open Rate
The highest advertising rate given to an advertiser before any discount can be earned; also called “one-time rate”.
Email Marketing
Open Rate
The percentage of emails opened in an email marketing campaign, or the percentage opened of the total number of emails sent.
eCommerce
Open rate
The number of email subscribers who open the email you sent them.
Agile Methodology
Open Space
In Open Space meetings, events, or conferences, participants create and manage their own agenda of parallel sessions around a specific theme.
Out of Home (OOH)
Opportunity to See (OTS)
A basic measure of media exposure. OTS estimates are measures of media exposure (e.g. magazine readership or the TV program exposures) and not the advertising. OTS is today’s standard for reporting ratings for all media types except OOH.
Email Marketing
Opt Out (or Unsubscribe)
When a subscribers chooses not to receive email communications from the sender anymore, and requests removal from your email list. It is legally required that you provide a clear way to opt out in every email you send.
Media Platforms & Technology
Opt-In Consent
Questions regarding a consumer’s interest in being tracked for advertising purposes by websites.
Media Platforms & Technology
Opt-In Tracking
Questions regarding a consumer’s interest in being tracked for advertising purposes by websites.
Film & Broadcast
Optical Effects
A laboratory or print procedure in which shots are modified by use of an optical printer. These are most commonly seen as fades and dissolves, however, it can include a wide range of special effects procedures. (Laboratory)
Film & Broadcast
Optical Printer
A printer in which an image of the original is transferred to raw film stock by means of light and a lens system. (Laboratory)
Film & Broadcast
Optical Sound
A sound track in which the recording uses variation of a photographic image.
Film & Broadcast
Optical Stereo
A film recording system replayed by scanning the stereo tracks by means of a photo cell lamp.
Web3
Oracle
a service supplying smart contracts with data from the outside world. Smart contracts are unable to access data that exists off-chain, so they rely on oracles to retrieve, verify, and provide external information.
Media Platforms & Technology
Organic Conversion
A visitor to a website from an unpaid traffic source who performs a desired action, such as signing up for a new account, registering for an event, or downloading a PDF. Success is measured based on “organic conversion rate,” which is calculated based on the percentage of total visitors that convert.
Social Media Marketing
Organic Reach
A social media metric that shows the number of unique users who have seen your social media post. Maximize your organic reach by targeting the right audience with highly engaging content.