Author: WAV
Media Platforms & Technology
Media Buying
Media buying is the process of purchasing ad space and time on digital and offline platforms, such as websites, YouTube, radio, and TV. A media buyer is also responsible for negotiating with publishers for ad inventory, managing budgets, and optimizing ads to improve campaign performance.
Media Planning & Buying
Media Buying
Media buying is the method individuals or marketing agencies apply after a media planner completes research and devises a campaign strategy. Media buyers use these insights and plan to find and negotiate the buying of ad space across the proposed media channels. This process can be automated or manual depending on preference, objectives, audience, budget, […]
General Advertising
Media Buying and Selling
Media buying is purchasing ad inventory for optimal placement, timing and price. Media selling is the sale of ad inventory in print, on the web, on air and on physical signage.
Media Planning & Buying
Media Mix
This refers to the distribution of time and money allocated to your advertisements across multiple platforms, including TV, radio, print and digital.
Media Planning & Buying
Media Planning
This is the process of selecting the optimal mixture of media outlets for marketing a particular business, product, or service. Media planners use research to identify, analyze, and plan campaigns all while staying within a brand’s budget.
General Advertising
Media Rating Council (MRC)
The Media Rating Council, or MRC, is an organization focused on audience measurement that establishes standards for rating operations, accredits ratings services and audits rating services. Members have expanded from broadcast to also include print, internet and advertising.
General Advertising
Media Strategy
A media strategy is an action plan designed to help businesses reach target audiences and increase the business’s conversion rate. The media strategy is informed by marketing budget and measurable goals.
Social Media Management
Member Advocacy
Representing the needs expressed by the community or individual members to other stakeholders to ensure those needs are heard and addressed.
Social Media Marketing
Meme
A captioned image, video, or rich media content that resonates with the thoughts and feelings of a specific audience is called a meme. Elicit humorous engagement from users by posting viral memes.
Social Media Marketing
Memejacking
Capitalizing on current trending memes is called memejacking. Increase brand relevance and draw traffic using ethical memejacking techniques.
Social Media Marketing
Mention
Online references to a brand, product, or company is called mentions in social media. Track brand mentions to measure SEO ranking and brand equity.
WordPress CMS
Menu
The Menu is a collection of links to help visitors navigate your site. Often they include links to the most important pages on yoru site or any other content you want to highlight. Menus can have multiple locations, but typically you’ll find a main menu at the top of a website – on WPExplorer our’s […]
Film & Broadcast
Mercer Clip
A trade name for a small plastic clip which is used to hold film ends together during film assembly. (Film Editing)
eCommerce
Merchant account provider
Merchant account provider is an online account service provider that lets ecommerce businesses accept debit and credit payments, and temporarily holds the money until it’s transferred to the business’s bank account.
Out of Home (OOH)
Message Duration
The interval of time when a digital OOH advertising message is viewed.
Branding
Messaging
Communication that is strategically written to target an audience segment and encourage them to purchase and engage with the brand. A properly developed messaging system defines how the brand “speaks” with the customer while also capturing the nuance with which it does it.
General Advertising
Messaging Platform
A messaging platform is a system on the internet that is used to exchange human communications. A messaging platform can be a website or an app used socially or for business (e.g., Facebook Messenger, WhatsApp, etc.).
WordPress CMS
Meta
Meta refers to key information about your content. Meta Tags are used to help search engines or social platforms determine what your is website and what your post is about. This can include the post author, when your post was published, how many comments there are etc.
Website Development
Meta Tag
Important for SEO ranking, a meta tag is an HTML tag that is used by search engines to index a site. Meta tags store information about a web page, such as its description, author and copyright. Search engines use this information to categorize websites and display information in search engine results pages (SERPs).
Web3
Metaverse
a theoretical or emergent networked online space with digitally persistent environments that people inhabit, as avatars, for synchronous interactions and experiences, accessing the shared virtual space through virtual reality, augmented reality, game consoles, mobile devices, or conventional computers.
Social Media Marketing
Metrics
Analytics that measure the performance of your posts, ads, or overall social account is called metrics. Decide upon the best content and strategies using metrics such as impressions, reach, followers, engagement rate, and click rates.