Author: WAV
Social Media Marketing
Lurker
Users who read discussion threads on message boards, social networks, or any other interactive media platform, but rarely or never participate in the discussion.
Film & Broadcast
M-S
(Mid-Side). A stereo microphone technique where two microphones are incorporated into a special configuration for recording. (Audio)
Film & Broadcast
Machine Leader
Strong leader threaded through a film processing machine which is used to pull film through the machine during its operation. (Laboratory)
General Advertising
Machine Learning
Machine learning is a branch of artificial intelligence, providing systems to computers to interpret data and improve performance on tasks without specifically being programmed to do so.
Media Platforms & Technology
Machine Learning (ML)
The scientific study of algorithms and statistical models that computer systems use to progressively improve their performance on a specific task.
Media Buying
Magazine Supplement
A separately printed magazine section inserted into a newspaper. Supplements can be produced both locally and nationally.
Print Media
Magazine Supplement
The magazine section of a Sunday newspaper produced either locally or nationally.
Film & Broadcast
Magenta
A red-purple color which is the complementary color of green.
Film & Broadcast
Magnetic Film (mag film)
Film which is coated with an iron oxide compound on which sound is recorded and from which sound is reproduced.
Web3
Mainnet
short for main network, this is a main layer 1 blockchain, as opposed to a testnet or layer 2 solution.
Media Buying
Makegood
No charge rerun placement given to an advertiser when the original spot or ad did not run or ran incorrectly.
General Advertising
Makegood
Makegood is rerunning an ad or providing additional ad inventory when the original slot underperformed versus provided ratings. A related term is audience deficiency unit: ad inventory provided to the advertiser to fulfill the original rate guarantee.
General Advertising
Mar Tech
Mar tech, short for marketing technology, examines and utilizes digital tools meant to automate tasks and provide data for marketing decisions, such as finding and interacting with customers and measuring campaign effectiveness.
eCommerce
Margin (or profit margin)
Profit margin is the difference between what a retailer pays for or spends to create a product and how much it earns on each sale of the product. More on creating a profitable store here.
Out of Home (OOH)
Market
Geographically defined areas used to buy and sell media. Standard markets definitions are DMAs and CBSAs.
Web3
Market Cap
the total value of an asset based on its current market price. A cryptocurrency’s market cap is found by multiplying the price of a single coin by its circulating supply.
Branding
Market Leader
A company that has achieved a dominant position—either in scale or influence—within its field. This leading position often comes about because the company was the first to market a certain type of product and, with the protection of a patent, has managed to consolidate its position before direct competition was possible. Alternatively, a company may […]
Out of Home (OOH)
Market Ride
The physical inspection of the units that comprise an out of home program in a market – either pre-buy or post-buy.
Branding
Market Share
A company’s share of total sales of a given category of product on a given market. Can be expressed either in terms of volume (how many units sold) or value (the worth of units sold).
Media Platforms & Technology
Marketing Funnel
The marketing funnel is a visualization for moving your customers through the consumer journey from lead to sales. The most common funnel includes awareness, consideration, and conversion, although more complicated versions may also include interest, preference, intent, evaluation, trial, and advocacy. Digital media is often planned in silos, with budgets allocated to upper funnel brand […]
Social Media Marketing
Mashup
Mixing multiple media files drawn from different sources to create new work is called a mashup. They are great for garnering user attention and engagement.