Author: WAV
Corporate
Let’s put a pin in it
I don’t like your idea and would rather stab it PS. We do not endorse idea violence
Corporate
Let’s put some time back on the calendar
You bore me and i know you booked the hour but i’m done early so lets give you some back on the calendar.
Film & Broadcast
Level
The ratio of an acoustic quantity to a reference quantity. A measurement of amplitude in decibels. (Acoustics)
Project Management
Level of Effort (LOE)
The level of effort calculates how much time is needed by role, across the timeline and the sums of the total labor (level of effort) required to complete a task or project is the LOE.
Email Marketing
Levels of Authentication
A way of establishing a sender’s identity, and ensure the sender is allowed to send from a given domain.
Film & Broadcast
Lexan
A plastic sheeting material, available in varying widths, that is optically clear and used to protect camera personnel from explosions or the results of other action. (Grip/Camera)
Finance
Liability (L)
All debts that a company has yet to pay are referred to as Liabilities. Common liabilities include Accounts Payable, Payroll, and Loans.
Film & Broadcast
Library Shot
Stock footage shot or other footage which is germane to a given visual presentation but which was not generated for that specific film or television presentation. (Film Editing)
Out of Home (OOH)
Lifestyle/Retail
Out of home media that are used to create customized advertising programs that generally target specific consumer audiences. Lifestyle/Retail includes, but is not limited to: arena and stadiums, placed based, digital networks, health clubs/restaurants/bars, exterior placed based (i.e. airborne, marine, resorts and leisure).
Web3
Light Node
a blockchain node that downloads just enough data from the blockchain in order to process and verify transactions. Unlike full or master nodes, light nodes do not store a blockchain’s complete history.
Film & Broadcast
Light Value
A reference to a fast acting, variable opening shutter to control the light intensity in printing film. (Laboratory)
Film & Broadcast
Light-Struck Leader
Film which was fully exposed to light which is then used as leader. (Film Editing)
Social Media Marketing
Like
Users show approval and resonate with the content by hitting the like button. Liking the post is a quick way of engaging instead of taking the time to write a comment or share the post.
Out of Home (OOH)
Likelihood to See (LTS)
The portion of the OTS (Opportunity to See) audience who are likely to see an ad. OOH is the first medium in the US to move from reporting OTS audiences (DECs) to LTS (Likely to See) audiences, which can also be referred to as commercial audiences.
Out of Home (OOH)
Line of Sight
The simultaneous viewing of more than one OOH unit.
Print Media
Line Rate
The cost per agate line for newspapers.
Media Buying
Line Rate
The cost per agate line for newspapers. This is often seen in classified placements.
General Advertising
Linear Television
Linear television is programming that is watched live, as it is scheduled, rather than on demand.
Social Media Marketing
Link Building
An important search engine optimization (SEO) rank improving technique where the content marketers get links to their site from other websites. Blog frequently and post content in authority sites to build links.
Film & Broadcast
Lip-Sync
The relationship of sound ad picture that exists when the movements of speech are perceived to coincide with the sounds of speech.
Film & Broadcast
Liquid Gate
A printing system in which the original is immersed in a liquid at the moment of exposure. This is done in order to reduce the adverse effects of surface scratches and abrasions.