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Author: WAV

Project Management

KPI

KPI is an acronym that stands for Key Performance Indicator. Project managers and other leaders use KPIs to break goals down into specific, quantifiable metrics. An example of a KPI could be achieving $1,000,000 in annual revenue.

Film & Broadcast

L-C-R-S (Left, Center, Right, Surround)

The four playback channels used in 35mm motion pictures, now available on home hi-fi systems. L, C and R speakers are located behind the screen. The S channel surrounds the audience and may be mono or encoded stereo.

Web3

L1- Layer 1

this is the blockchain platform itself, also referred to as the base layer, mainchain, or mainnet.

Web3

L2- Layer 2

protocols, also referred to as solutions, built on top of a layer 1 blockchain and commonly used to improve scalability, privacy, and add cross-chain communication. Unlike sidechains, which use their own consensus mechanisms, layer 2 solutions are secured by their underlying mainchain.

Film & Broadcast

Lamp

A reference to the bulb inside a lighting unit, but may sometimes be used to refer to the entire lighting unit. (Lighting)

Website Development

LAN (Local Area Network)

a computer network where a group of computers share a common connection.

Digital Media & Advertising

Landing page

Pages explicitly built for advertisers to take users to once they click on a paid search or display ad. To get the best results from an advertising campaign, a custom landing page works best for keeping leads focused.

eCommerce

Landing page

A landing page is a single webpage on a site where a visitor arrives after clicking a link, often from an email. Such pages can exist to prompt a visitor to complete a call to action, such as signing up as an email subscriber or becoming a member of a special customer group.

Website Development

Landing page

Technically any page of your website that a user lands on directly from a search result, marketing email, social media post or online advertisement, but it is typically a standalone page created for a specific campaign. They are designed with a call to action, with the goal of converting leads (e.g. getting visitors to fill […]

Film & Broadcast

Latitude

The range between overexposure and underexposure in which a film will still produce usable images. (Camera)

Film & Broadcast

Lavalier Mic

A small microphone that can be easily hidden on a piece of clothing so as not to be seen by the camera.

Film & Broadcast

Layback

Transfer of the finished audio mix back onto the video edit master.

Film & Broadcast

Layoff

Transfer of audio and time code from the video edit master to an audio tape.

Film & Broadcast

Layover

Transfer of audio onto multitrack tape or hard disk. Also referred to as “layup.”

Film & Broadcast

Layup

Transfer of audio onto multitrack tape or hard disk. Also referred to as “layover.”

Website Development

Lazy loading

A development optimization technique that defers loading of images and video until they are needed as a user scrolls down the page.

Digital Media & Advertising

Lead

Someone who expresses an explicit interest in the products or services you offer. Leads are often people who give you their contact information through a form submission on your website.

Agile Methodology

Lead Time

Lead Time is the time between a customer order and delivery. In software development, it can also be the time between a requirement made and its fulfillment.

Development Operations (DevOps)

Lead Time

The time it takes to move work in progress (WIP) to a finished state in a manufacturing plant. In software development, this is represented by moving code changes to production.

Film & Broadcast

Leader

A length of nonimage film which is used for threading, identification, or fill-in purposes. (Film Editing)

Film & Broadcast

Leko

An ellipsoidal reflector spot light. Usually used for theatrical purposes. (Lighting)