Author: WAV
Film & Broadcast
House Sync
An internal timing reference used to synchronize all transports within a facility.
WordPress CMS
htaccess
htaccess is a WordPress configuration file that defines how your web server operates important aspects of your website. This includes (but is not limited to) setting a site language, enabling SSL, managing url redirects, etc.
Website Development
HTML
Hypertext Markup Language (HTML) is the markup language that is used to construct web pages and display content like text, images, video and links on the web. It’s often used in conjunction with other languages that allow the web developer to add functionality, such as CSS, PHP and JavaScript.
Website Development
HTML
Hand in hand with JavaScript is CSS and HTML – together they make up the holy trinity of front end web development. HTML (Hyper Text Mark Up Language) is the language of web browsers – what websites are made with. CSS (Cascading Style Sheets) makes them look cool and better than those awful sites from […]
Email Marketing
HTML Email
Sending HTML email makes it possible to get creative with the design of your emails.
Website Development
HTTPS
HTTP layered with Transport Layer Security (TLS) or Secure Sockets Layer (SSL) protocols. With HTTPS any data that you send from your computer will be encrypted and will only be decrypted once it has safely arrived at your intended location. For more information take a look at our blog post on online browsing security.
Project Management
Hybrid methodology
Hybrid methodology involves combining multiple project management methodologies — for example Agile and waterfall — into a single workflow (more on workflows below).
Corporate
I Digress
to turn aside especially from the main subject of attention or course of argument. Synonym: But I Digress after spending 15 minutes not talking about the topic i was supposed to be talking about and therefor wasting the total meeting but I digress
Social Media Management
Iceberg Effect
The theory that the visible activity of a community is only a very small part of the overall activity of a community.
Web3
ICO- Initial Coin Offering
the selling of tokens to the public in order to raise capital for a crypto-based project . ICOs are a crowdfunding approach, similar to a traditional company’s IPO.
Branding
Icon
A small, graphic representation of a brand or brand function, typically within a graphical user interface. An icon helps users recognize a brand, illustrate what a brand does and navigate to or through its app and website. Facebook’s “Like” button is an example of an icon.
Media Buying
Impression
When a digital ad is shown on a user’s screen.
Digital Media & Advertising
Impression:
The total number of times an ad is shown to users. Impressions are counted regardless of whether people click on it.
Media Planning & Buying
Impressions
The number of homes or individuals who see a specific advertisement or group of ads. In digital marketing, impressions refer to the total number of times an ad delivers online.
Out of Home (OOH)
Impressions
The total number of times people are likely to notice an ad on an OOH display. Gross impressions are those delivered against a demographic audience for an advertising schedule. In-Market impressions are the average number of times people that live in a defined market (e.g. a DMA or CBSA) are likely to notice an ad […]
Social Media Marketing
Impressions
A social media metric that measures how many times your post has appeared in user feeds. Count post impressions based on the number of times users have looked at your post.
Media Buying
In-Banner Video
Video advertisement that loads and plays inside a space sized for and traditionally reserved for a standard banner unit.
Social Media Management
Inactive
An engagement profile. Members who have a profile in the community but who are inactive, which typically means they have not accessed the community in the past month.
Finance
Income Statement (Profit and Loss) (IS or P&L)
The Income Statement (often referred to as a Profit and Loss, or P&L) is the financial statement that shows the revenues, expenses, and profits over a given time period. Revenue earned is shown at the top of the report and various costs (expenses) are subtracted from it until all costs are accounted for; the result […]
Film & Broadcast
Incoming Scene
The second scene to appear in a dissolve or wipe effect.
Agile Methodology
Incremental Development
In an Agile context, Incremental Development is when each successive version of a product is usable, and each builds upon the previous version by adding user-visible functionality.