Author: WAV
Social Media Marketing
Geotag
Directional coordinates that are attached to a piece of content on social media is called a geotag. Use geotagging while posting pictures or videos to highlight the location of the snap.
Social Media Marketing
Geotargeting
The technique of adjusting your ad content based on the location of the user. Go for localized geotargeting for customized and personalized engagement.
Media Platforms & Technology
Geotargeting
The method that allows advertisers to serve ads to consumers that correspond to their location (country, region, city, zip code). Geotargeting is limited by law in some locations.
General Advertising
Geotargeting
Geotargeting is showing content based on users’ locations.
Film & Broadcast
Gigabyte (GH)
A unit for measuring computer memory capacity, equivalent to 1,000 megabytes (MB).
Agile Methodology
Given When Then
The Given-When-Then formula is a template intended to guide the writing of acceptance tests for a User Story: (Given) some context, (When) some action is carried out, (Then) a particular set of observable consequences should obtain.
Web3
GMI
short for “gonna make it.” This term is frequently thrown around on Twitter to voice support for a project or person.
Website Development
Go
Go is Google’s dedicated programming language. A newcomer to the scene, it boasts excellent integration, good readability and ease of use, and solves a lot of problems that other languages can’t. As new languages go, this one is very promising. Plus, we all know Google is King of the Web right now, so it pays […]
Film & Broadcast
Gobo
A grip head or “C” stand head used as a clamping device for holding other equipment. (Grip)
Film & Broadcast
Grading
The process of selecting the printing values for color and density fo successive scenes in a complete film to produce the desire visual effects. (Laboratory)
General Advertising
Graphic Design
Also called communication design, graphic design combines text and visuals to share ideas intended to promote, educate or call to action.
Branding
Graphic Style
A consistent theme of the graphic elements (e.g., typography, color and images) of a brand’s overall visual appearance. Graphic style is recognizable by the visual traits of an overall parent brand and can vary slightly but is overall consistent among the sub-brands.
WordPress CMS
Gravatar
A Gravatar is an avatar (name and image) associated with your email that you can create on the main Gravatar website. Now I’m sure you’re asking, what does this have to do with WordPress? Well WordPress uses avatars for authors who write yoru blog posts, for readers when they leave comments, for customers who leave […]
Film & Broadcast
Grifflon (Griff)
A durable material made of three ply high density rubber. The material is attached within a frame and used as either a soft reflector of sunlight or cut or soften direct sun. It generally comes in three sizes: 6′ X 6′, 12′ x 12′, and 20′ x 20′. (Grip/Lighting)
Film & Broadcast
Grip Tape
This is Duct tape style tape, also known as gaffer’s tape or cloth tape. (Grip)
Media Buying
Gross Billing
Cost of an advertising buy that includes the advertising agency commission.
Media Buying
Gross Impressions
The total impressions for a series of ads or an ad campaign among a given audience.
Finance
Gross Margin (GM)
Gross Margin is a percentage calculated by taking Gross Profit and dividing by Revenue for the same period. It represents the profitability of a company after deducting the Cost of Goods Sold.
Finance
Gross Profit (GP)
Gross Profit indicates the profitability of a company in dollars, without taking overhead expenses into account. It is calculated by subtracting the Cost of Goods Sold from Revenue for the same period.
Media Buying
Gross Rating Points (GRP’s)
A measure of how much advertising exposure is going to a given audience in a media plan.
Out of Home (OOH)
Gross Rating Points (GRPs)
The total number of in-Market impressions delivered by an OOH schedule expressed as a percentage of a market population. One rating point represents impressions equal to 1 percent of the market population.