Author: WAV
Film & Broadcast
Gain
The ratio of the signal level at the output of an audio device to the signal level at its input. Expressed in decibels (db).
WordPress CMS
Gallery
A Gallery is a grouping of images. When you are creating content on your WordPress site you can choose to “Add Media” where you might insert one image, video or other media file.
Social Media Management
Gamification
Gamification is the skill of understanding what game-based motivators may drive members and how to use those motivators to help members get value out of the community that they may not initially recognize. Often times gamification efforts appear in the form of points, badges, or ‘games’ that encourage gentle competition around engagement.
General Advertising
Gamification
Gamification is including gaming elements in marketing strategies to include improving skills via playing and potentially winning a prize. Gamification is meant to increase audience engagement with a brand.
Film & Broadcast
Gamma
The degree of contrast in a negative or print.
Film & Broadcast
Gang Synchronizer
A synchronizing device having more than One sprocketted wheel which is used to set up synchronized relationships between film and sound tracks which have been recorded to magnetic film. (Film Editing)
Project Management
Gantt chart
This is one of those project management terms that, if you aren’t familiar with it, can send a chill down your spine. Don’t fret! Gantt charts aren’t all that mystifying or intimidating! They’re just horizontal bar charts that visually represent a project’s tasks over time. Gantt charts are actually great tools for illustrating dependencies as […]
Web3
Gas
a fee paid by a user to conduct a transaction or execute a smart contract on the Ethereum blockchain. This fee is dependent upon the transaction’s complexity as well as the current demand on the network.
Film & Broadcast
Gate
The aperture assembly at which the film is exposed in a camera, printer, or projector.
eCommerce
Gateway (or payment gateway)
An ecommerce service provider that communicates with your merchant account provider to authorize and process credit card payments.
General Advertising
GDPR
GDPR, short for General Data Protection Regulation, is a European Union law governing digital data collection, use and storage. It took effect in May 2018. GDPR is intended to protect individuals’ data privacy and requires that companies within the EU clearly explain how personal data is collected and used. EU citizens can object to their […]
General Advertising
Gen Z
Gen Z is the demographic cohort that follows millennials. Born starting in 1995, this generation is marked by drive to succeed, pursuit of social equality and belief that brands should stand up for causes, among other traits.
Finance
General Ledger (GL)
A General Ledger is the complete record of a company’s financial transactions. The GL is used in order to prepare all of the Financial Statements.
Finance
Generally Accepted Accounting Principles (GAAP)
These are the rules that all accountants abide by when performing the act of accounting. These general rules were established so that it is easier to compare ‘apples to apples’ when looking at a business’s financial reports.
Branding
Generic Brand
A brand with little differentiation in its positioning that lacks a recognizable logo or brand assets. Typically, these brands are not advertised and serve as a lower-cost alternative. Example: Walgreens-brand Ibuprofen.
Web3
Genesis Block
the very first block of a blockchain network.
Media Buying
Geo-Fence
A digital border that is drawn around a specific address or set of addresses used to target users with digital ads when they are present at that specific location.
Media Buying
Geo-Target
The geographical area being targeted by a digital campaign.
Digital Media & Advertising
Geofencing
Geofencing is the use of GPS technology to create a virtual fence around a specific geographic region, enabling your software to send ads to users once they enter the designated geofence area. Targeted users will be eligible to receive ads up to 30 days after entering the geofence region.
Digital Media & Advertising
Geographic targeting
Choosing an audience for a campaign based on geographic variables like cities, states, and zip codes.
Out of Home (OOH)
Geopath OOH Ratings
The Geopath ratings system was designed to provide OOH advertising with credible metrics comparable other measured media. This is achieved with a sophisticated research program specifically designed to measure audiences who actually see advertising on OOH ads throughout the country. The integrated research method implemented incorporates research and expertise in the areas of circulation, visibility […]