Author: WAV

WordPress CMS

Akismet

Akismet is a spam filter plugin for blog comments and pings. The idea is to moderate comments automatically so that you can spend your time doing other things – it stops an average of 7.5 million pieces of spam per hour! Akismet is pre-installed on your WordPress blog, but you’ll need to activate it when […]

Social Media Marketing

Algorithm

The set of rules which helps social networks to decide which post will come first in your feed automatically. Use social platforms such as Facebook, Twitter, LinkedIn, YouTube, and Instagram that have robust algorithms for content promotion strategies.

Digital Media & Advertising

Algorithm

A set of rules to follow while completing calculations or other operations that are built by humans but run by computers. An example is Google’s search engine ranking algorithm. In terms of advertising, Google uses an algorithm to determine the relevance of an ad, which impacts where it displays.

Film & Broadcast

Aliasing

An undesirable distortion component that can arise in any digitally encoded information (sound or picture).

Media Buying

Alliance for Audited Media (AAM)

Independent, non-profi t organization comprised of publishers, advertisers, advertising agencies to audit and certify circulation of various publications. Annual audit reports show the average net-paid-circulation of the publications (including daily and weekly editions of newspapers, and magazines) and is used by advertisers in planning their marketing campaigns.

Development Operations (DevOps)

Allotment

The number of units required to achieve a desired GRP level in a market.

Media Platforms & Technology

Allow List

A list of pre-approved domains that a brand has deemed acceptable for its advertising to appear on. Leveraged as a tool for advertisers to manage brand safety, an allow list provides significant control, limiting the appearance of ads to domains with content the advertiser feels aligns with their brand. However, an allow list can dramatically […]

Website Development

ALT tag

Alternate descriptive text that is displayed inside the image placeholder while the page is loading or is read by a screen reader. ALT text plays a role in optimizing a website for ADA compliance, helps with SEO ranking, and overall web accessibility.

Web3

Altcoin

initially used to refer to any cryptocurrency that wasn’t Bitcoin, altcoin may now refer to any new cryptocurrency with a relatively small market cap.

Digital Media & Advertising

Alternative text:

Descriptive text added to pictures to make the page more accessible for readers and help search engine crawlers understand the context of images.

Social Media Management

AMA

AMA stands for Ask Me Anything. These are community engagement programs that community managers often employ to facilitate question-and-answer exchanges between members and Subject Matter Experts (SMEs) popularized by Reddit. AMA opportunities are common within the community building and social network space and can be set up in many different formats or variations. They are […]

Social Media Marketing

AMA

Acronym for ‘Ask Me Anything.’ People can prompt questions from other users (originated from Subreddit) using the ask me anything feature on Reddit and Instagram.

Film & Broadcast

Ambient Light

General, nondirectional, room light. (Lighting)

Film & Broadcast

Ambient noise

The total sound in a given are which is peculiar to that space (room tone). (Post Production)

Film & Broadcast

Amplitude

The strength of an electronic signal as measure by its waveform height. (Sound)

Film & Broadcast

Amplitude Distortion

The nonlinear relation of input and output induced harmonics which is a function of voltage fluctuations or power consumption. (Acoustics)

Film & Broadcast

Analog

An electrical signal that continuously varies in strength as related to some form of input.

Film & Broadcast

Analog Recording

A means of recording audio or video whereby the recorded signal is a physical representation of the waveform of the original signal.

Film & Broadcast

Anamorphic

An optical system having different magnifications in the horizontal and vertical dimensions of the image.

Film & Broadcast

Angle of View

This is the size of the field covered by a lens, measured in degrees. However, because of the aperture masks in film, the angle of view for a given lens is generally described in terms of the height and width of a lens. (Cinematography).

Film & Broadcast

Answer Print

The first print combining picture and sound which is submitted by the laboratory for the customer’s approval. (Laboratory)