Author: WAV
Media Planning & Buying
Frequency
This is the average number of times a household or person views a given program, station, or advertisement over the course of a set period (i.e., one month).
Out of Home (OOH)
Frequency
The average number of times an individual notices an OOH advertising message during a defined period of time. Frequency in OOH advertising is typically measured over a four week period, but can be reported for any campaign length.
Media Buying
Frequency Cap
A limit to the number of times an individual user will be shown a particular digital advertisement within a given time frame.
Digital Media & Advertising
Frequency capping
The act of limiting the number of times a user views the same ad within a specific time period.
Media Platforms & Technology
Frequency Caps
Advertisers can set the frequency that a user is shown an ad at the flight level, with the goal of slowly showcasing a brand over a long period of time. This drives brand lift.
Media Buying
Frequency Discount
A discounted advertising rate that is given by media to advertisers for placing multiple ad placements within a given time frame.
Film & Broadcast
Frequency Discrimination
Exaggeration or diminution of particular frequencies in relation to others. (Acoustics)
Film & Broadcast
Frequency Response
This represents the sensitivity of a given sound, video, or other recording/playback system.
Media Platforms & Technology
Frequency Targeting
Advertisers can set the frequency that a user is shown an ad (or campaign variants) at the flight level, with the goal of slowly showcasing a brand over a long period of time. This drives brand lift.
Digital Media & Advertising
Frequency:
The number of times a specific customer views the same ad within a set time. Ad frequency is calculated by looking at the number of views the ad received in a particular device’s browser.
Agile Methodology
Frequent Releases
An Agile team frequently releases its product into the hands of end users, listening to feedback, whether critical or appreciative.
Film & Broadcast
Fresnel
A stepped convex lens. It is most commonly used to descripe tungsten-incandescent lamps. (Lighting)
WordPress CMS
Front End vs Back End
You might sometimes see the words front end and back end tossed about. The Front end is the part of the website that end users (that is, site visitors) see when they visit a site.
Website Development
FTP (File Transfer Protocol)
a common method of transferring files from one computer to another over the Internet.
Web3
FUD- Fear, Uncertainty, and Doubt
news around an asset that seems negative, but turns out to be false or blown out of proportion.
eCommerce
Fulfillment
Fulfillment is the receipt, processing, packaging, and shipping of orders made through your online store. Learn more in our guide to automating fulfillment.
Web3
Full Node
a blockchain node which stores the blockchain’s complete history, as well as verifies and relays transactions.
Film & Broadcast
Full-Coat
Film which is coated with an iron oxide compound on which sound is recorded and from which sound is reproduced.
Web3
Fungible
interchangeable; exchangeable with something else of the same kind.
Website Development
GA
Google Analytics is the most popular free website analytics tool available on the market.
Film & Broadcast
Gaffer
The chief lighting technician for a production who is in charge of the electrical department.