Author: WAV
Film & Broadcast
Foamcore
Polystyrene which is sandwiched between paper. It is used to relectors, soft boxes, and other items because it is stable and easily cut. (Grip/Lighting)
Film & Broadcast
Focus Pull
The refocusing of a lens during a shot to keep a moving subject in focus or to change the person or object of attention. (Cinematography)
Film & Broadcast
Fog Level
The minimum density of the unexposed area of processed film.
Film & Broadcast
Foley
Creating sound effects by watching picture and mimicking the action, often with props that do not exactly match the action.
Social Media Marketing
Follower
A person who subscribes to your account to receive your updates is called a follower. Increased followers mean increased content reach.
Social Media Marketing
FOMO
The acronym for Fear of Missing Out, FOMO, motivates users to forage for events or opportunities every single minute. Make posts on exclusive or limited-time offers that users need to act on quickly to avoid missing out.
Media Platforms & Technology
Foot Traffic Attribution
Connects online ad exposure to offline in‐store visits. This is an increasingly popular measurement option for brick-and-mortar retailers and quick-serve-restaurants (QSRs) whose ultimate goal is to drive consumers into their storefronts. Foot traffic attribution measures incremental sales lift by comparing the number of individuals who were both exposed to a digital ad and entered a […]
WordPress CMS
Footer
Your Footer is the last section of your website, down at the very bottom. Depending on your site design you may have multiple footer areas and often this section can be customized with widgets, menus, etc.
Web3
Fork
a change to a blockchain’s protocol. When these changes are minor, this results in a soft fork. When the changes are more fundamental, this may result in a hard fork, leading to the formation of a separate chain with different rules.
Film & Broadcast
Format
The size or aspect ratio of a motion picture frame.
Digital Media & Advertising
FPO
For Position Only – this is not the final content, but its dimensions are accurate
Media Buying
Fractional Page
Print advertising space that is less than a full-page.
Web3
Fractionalize
the process of locking an NFT into a smart contract, and then dividing it into smaller parts which are issued as fungible tokens. This lowers the price of ownership and allows artwork and other digital assets to be owned by a community.
Film & Broadcast
Frame
The individual picture image on a strip of motion picture film. Also, one complete screen on videotape.
Film & Broadcast
Frame Rate
The frequency at which film or video frames run (i.e. 24 fps; 29.97 Hz in NTSC; 25 Hz in PAL European format).
Media Buying
Free Circulation
A publication sent to customers without their need to pay for it.
Branding
Freemium
A mashup up of the words “free” and ”premium,” when companies provide basic services free of cost, with the option to upgrade to a more robust offering for a price. Examples: LinkedIn, Youtube and Dropbox.
Film & Broadcast
Freeze Frame
An optical printing effect in which a single frame image is repeated so as to appead stationary when it is projected.
Film & Broadcast
Frequency
The number of times a signal vibrates each second as expressed in cycles per second (cps) or Hertz (Hz). (Sound)
Media Buying
Frequency
The number of times that an individual is exposed to an advertisement or campaign or the number of times an ad is scheduled for placement.
Media Platforms & Technology
Frequency
The number of times a person must be exposed to an advertising message, in order to drive the desired outcome. Frequency is calculated as the number of delivered impressions per unique user. It’s important to note that multiple exposures to an ad over an extended period of time is more likely to shift a subject’s […]