Author: WAV
Film & Broadcast
Fingers
Small flags used to control light. (Grip/Lighting)
Out of Home (OOH)
Finishing
The method used to hem the edges of posters and bulletins. Finishing can include welded pockets or other operational techniques for hanging substrates onto billboard units.
Media Buying
First Refusal
The right of an advertiser to have the first choice in continuing sponsorship of a program or position before it is offered to another advertiser.
Media Platforms & Technology
First-Party Cookies
Information generated by a website and stored by your browser, to help understand users’ online behaviors. First-party cookies are markers placed on a website by the website itself.
Media Platforms & Technology
First-Party Data
Information directly collected from a company’s own source on consumers’ behaviors, actions, or interests, so it’s “owned” by a single source. This can include a brand’s customer database, website visits or actions on their website, and other points of engagement collected on customers. This data is considered the most valuable.
Finance
Fixed Cost (FC)
A Fixed Cost is one that does not change with the volume of sales. For example, rent and salaries won’t change if a company sells more. The opposite of a Fixed Cost is a Variable Cost.
Media Buying
Fixed Position
An advertising placement that remains fixed over time (front cover of a section).
TV and Radio Media Buying
Fixed Position
A broadcast or radio spot on a schedule to run at a precise time or to run within a specific program.
Film & Broadcast
Fixing
The removal of unexposed silver halides from the film during processing.
Film & Broadcast
Flat
Usually an agreement to perform work or provide a service for a fixed fee or wage which will not be affected by overtime restrictions of unexpected costs. Also used in terms of sets and set construction elements which are generally used to create walls.
Media Buying
Flat Rate
A print advertising rate that does not offer a discount.
Film & Broadcast
Flatbed
A modern film or sound editing system where reels are laid horizontally on “plates” on a mechanized table with sound and picture heads.
Film & Broadcast
Flicker
The alternation of light and dark which can be visually perceived.
Media Planning & Buying
Flight Dates
The exact start and end dates of a marketing campaign or promotion.
Media Buying
Flighting
A scheduling technique for advertising buys.
Out of Home (OOH)
Flighting
The length of an advertising campaign, sometimes divided into distinct segments over the course of weeks.
Film & Broadcast
Float
Periodic vertical movement of the image which occurs as a result of mechanical faults in the camera, printer, or projector.
Film & Broadcast
Flood
The widest beam spread on a lensed light. (Lighting)
Film & Broadcast
Flop-over
An optical effect in which the picture is shown reversed from left to right.
Film & Broadcast
Flutter
The rapid period variation of frequency caused by unsteadiness of the film or tape drive. (Sound)
Film & Broadcast
Flux
An amount of light which is present as measured in lumens.