Author: WAV
Film & Broadcast
Edit Decision List (EDL)
The list of SMPTE codes, in footage and frames, and including instructions for fades, dissolves and other special effects which corresponds to all the segments that the editor of a film or videotape production has decided to use in the final cut.
Film & Broadcast
Edit Master
Video industry term for the tape containing the finished (edited) program.
Film & Broadcast
Edit Points
Also known as “edit in” and “edit out.” The beginning and end points of an edit when a video program or soundtrack is being assembled.
Film & Broadcast
Effective Output Level
The microphone sensitivity rating defined as the ratio in dB of the power available relative to sound pressure. (Acoustics)
Out of Home (OOH)
Effective Reach
The number of persons within the target audience exposed to the advertising schedule an average of three or more times.
Media Buying
Efficiency
The ratio of cost of an advertising campaign to the size of the audience used to compare various mediums and buys.
Web3
EIP- Ethereum Improvement Proposal
a standard format for presenting a new feature or process to the Ethereum community.
Digital Media & Advertising
Email advertising:
Ads appear in users’ inboxes when viewing on desktop. These ads typically appear to look like another email in their inbox, but are tagged with an “ad” label.
Email Marketing
Email Campaign
An email or series of lead nurturing emails designed to accomplish an overall marketing goal.
Email Marketing
Email Filter
A technique used to block email based on the sender, subject line, or content of an email.
General Advertising
Email Marketing
Email marketing uses email to promote products and services and to build relationships with customers and potential customers.
eCommerce
Email marketing
Promotion of your products and services to a targeted audience through email. Email marketing gets one of the highest ROIs when compared to other marketing channels. See how CM Commerce can enhance your ecommerce email strategy with automation and workflows. See Email Marketing Glossary
Email Marketing
Email Sponsorships
Buying ad space in an email newsletter or sponsoring a specific article or series of articles. Advertisers pay to have their ad inserted into the body of the email.
Out of Home (OOH)
Embellishment
Letters, figures, mechanical devices or lighting that is attached to the face of an OOH unit to create a special effect.
General Advertising
Emerging Tech
Emerging tech is technology that is currently in development, viewed as capable of changing business and cultural environments.
Social Media Management
Employee Leadership (Advocacy) Program
See also: Champion, Community Leadership Program “Employee advocacy is empowering your employees to support the goals of the brand”. – Liz Bullock . Like Community Leadership roles, employee advocates work as ambassadors of an organizational goal/project.
Film & Broadcast
Emulsion
The gelatine layer of photo-sensitive material in which the image is formed on film. (Film)
TV and Radio Media Buying
End Rate
This is the actual rate that an advertiser pays for a set television commercial time after all of the negotiations and discounts.
Branding
Endorsed Brand
Often used synonymously with sub-brand, an endorsed brand is generally a product or service brand name that is supported by a masterbrand—either dominantly (e.g. Apple Watch) or lightly (e.g. Nestle Kit-Kat).
Media Buying
Enewsletter
An email sent to opt-in users from an owned and operated news site with advertisements in conjunction with editorial content.
Social Media Management
Engagement
The process by which members interact with the community. Behaviors that constitute engagement include: Asking/answering questions, sharing resources, attending calls/events, welcoming new members, and Working Out Loud, among many other public community actions.